All gerat writing tells stories. Storytelling is actually the basis for many of the most envied positions in the world: actors, directors, authors, etc. If you want to be a great blogger, then, it goes to reason that you should be trained in telling stories just as well as those professions.
With that in mind, today we’re going to take a step outside our normal realms of inspiration and put on the pants of screenwriters today. I want to introduce you to a technique that many screenwriters use when trying to put together a story that will make them millions when they sell it to Paramount or Lionsgate.
I’ve slightly amended the tactic for our purposes, but today I want to teach you how to use…..The Board.
Bored No More
This is a fairly simple technique, therefore today’s post will not be that long, but it’s important nonetheless.
Using The Board is a technique that screenwriters use when they are trying to figure out the plotting and sequence involved with their story. They write out all the major happenings, quotes, themes, etc in their story and pin them up on a corkboard in the order they think they should be in.
Then they sit back and read through the story, moving pieces around as they feel is necessary. After the piece is in the perfect order, all they have to do at that point is sit down and connect all the dots in a final screenplay.
Today, you’ll be learning to do something similar.
What You’ll Need
- A Corkboard or Whiteboard that flashcards can be pinned or taped to.
- A pen
- 40 flashcards (preferably in 4 different colors)
- Pushpins or Tape (depending on the type of board you use)
- Your brain
Take 10 of the flashcards and sit at your desk. If you were able to get cards in groups of colors, make sure this set of 10 is all the same color. On those cards, write down the 10 most important topics or areas of concern for your industry, customers, business, etc. They should each be a short phrase and be written quite largely on the card.
Once finished, put those cards to the side.
Take the next set of 10 cards (again, all the same color) and write down the following phrases, one per card: case study, standard blog, long-form analogy, poem, image search, video commentary, list, parody, business critique, backwards.
Once finished, set those cards aside.
With the next set of 10 cards (all the same color, you get the idea), write down the names of 9 pop culture people. You could include Michael Jackson, Lady Gaga, President Obama, or any other variety of people. Make sure each card has one name on it. With the final card, simply write “Myself.”
Set those cards aside.
Take the last set of 10 cards and on them write our 10 different prospective audiences your business has. One per card. This will be different for every company, but by now you should know whom you are talking to through your blog and business.
Set those cards aside.
This step can be done a number of ways, but I’ll lay out my favorite two. The first way is to have someone you know randomly draw a card from each color pile of ten and set those 4 cards to the side.
The second way is for you to cleverly and unknowingly choose one card from each pile. Whether you throw them up and whichever card you catch, you choose, or close your eyes and throw dart, I don’t really care. When it’s all over, you should have chosen one card from each deck.
Once all four cards have been chosen, you have your blog. You will be writing about the topic chosen from stack one in the style chosen by stack two in the voice of or how it relates to the celebrity from stack three and focusing the post to the audience group chosen from stack four.
Sit down and write your post.
Relax and know you just write a very creative post.
That’s it. That’s The Board method of blog writing only available for learning through For Bloggers, By Bloggers. I use this method whenever I’m trying to focus on a good or new idea and just can’t come up with anything. I constantly have a whiteboard AND corkboard in my office for inspiration.
Test out the tactic and let me know what you think!