I love it when I pull up an email that says, “jeremy@curtainsRus.com has unsubscribed from CatsEyeWriter Blog.”
It kind of makes me smile.
I wasn’t always this way. I used to obsess over every single unsubscribe.
Why would anyone ever stop reading my blog? How dare they? After all, I’m fascinating. I educate, engage and entertain, don’t I? And I give people all kinds of stuff to make them better bloggers.
I would go down that dark path: thinking about all the possible reasons someone might pack up and leave my blog:
They took a job pouring concrete at construction sites and if they blogged about that, well,they just wouldn’t attract very many readers.
They moved to Kazakhstan and they can’t get connected to the Internet for more than three seconds at a time.
They joined a cult and they aren’t allowed to read.
I hurt their feelings in a post. What did I say? What did I say? (Bites edge of thumb.)
They don’t need my advice anymore because their blog, about the lives of horny toads, never found enough readers who shared the love.
Or, maybe the speaker at that expensive “Be a Millionaire in One Day and Never Pay Taxes” conference told them they should have a blog, but, in the end, they found out they didn’t have anything to say.
And on and on I would go.
The number one reason people unsubscribe from your blog
But the biggest reason they might have unsubscribed didn’t even enter my head—until more than a year after I started blogging. It was this:
I wasn’t talking about the things they wanted to know about.
I started out blogging about general marketing strategies and someone who had, say, a small retail shop selling flowers, could relate to my posts—and try some of my ideas out to get more customers through the door.
But, as I focused my blogging topics down, I started losing a few readers. I was no longer painting with a broad, marketing-for-all-businesses brush. I had narrowed down both my business and my blog. I was all about using your blog to promote your business.
When I did that, I lost some subscribers.
But they were the very people who never would have bought any of my blog coaching services, anyway.
Guess what else happened? I began to get new readers. The right readers.
The ones who had a keen interest in my content.
The ones who were yearning to be better bloggers. To learn how to use a blog and content marketing to get more business. To read my posts and interact with me and other readers.
So it wasn’t a bad thing. In fact, it was amazingly helpful. I was talking to the right people and they knew they were in the right place—to get advice and help with the exact problems they were itching to solve.
How cool is that?
So maybe we shouldn’t be losing sleep over our unsubscribes. Maybe we should be jumping up and down because we are getting all that much closer to where we need to be with our blog.
Laser focused on our right audience.
What about you?
Do you think about unsubscribes when they happen?
Do you know why it’s happening?
Have you changed the way you react when one pops into your email inbox?