How many times do you tweet your blog post on Twitter? Once? Twice? This topic has been covered quite a number of times by different bloggers before, but I want to go through this post and share my point of view on this. Problogger did an experiment and asked his readers on how many times they post tweets on links to their blog post. According to Problogger readers, 25.17% of the readers post it at least once and 34.43% tweet it twice.
Suprisingly 25.17% only tweet once! In my opinion everyone should retweet their article at least two times in a day and NOT once.
@GuyKawasaki did a good argument at social media success summit where he talk about retweeting a blog post at least 4 times a day. In his argument he used @CNN news as an example where he said that the news are replayed throughout the day and they use the same news and repeat it.This is because people aren’t around to watch @CNN 24/7. Same goes with Twitter. People don’t really have the time to monitor your Twitter feed 24/7 and read every tweet that you post on Twitter.
So in @guykawasaki’s argument, he suggested that people should retweet it 4 times in a day and 8 hours apart.
I tend to agree with Guy Kawasaki and here is why.
This is one reason why people should at least post their tweet twice a day. The reason so is because when you’re posting your article it will be because you’re awake at that time. It might be that you just finished writing your blog post, but when you post it on Twitter half of the world might be asleep or might not be on Twitter due to differing work schedule, so they might miss your tweet although you have written a great blog post with a great headline. So basically you might be missing out!
2. Nobody is online all the time
Ask yourself a question. Are you watching TV 24 hours a day? (I hope not) I bet the answer is no. The same goes with Twitter. You might miss some news or a tweet because you’re not online at that time. Same goes with you posting a tweet to your followers. They might miss your article if you don’t post it at the right time.
3. Too many followers
Another reason is that you or your followers might have too many followers themselves and your tweet might not pop up as often as they should. I have a list of 300 people where it is the list of my favourite people to retweet from.
Although I have a list of 300 people, I still I miss a lot of tweets. What I do is I have a few list and I list some of my friends a few times so that they would appear in different lists. I have lists ranging from 50 to 500 people. For those who follow around 2000 people, then your tweet might have trouble appearing on the time line if they don’t utilize Twitter list.
I also use other services to help me look for tweets. One of my favourites that I recommend of everyone is using @chirrps where people will be able to see the current and hottest tweets at the moment.
4. Tweets “DIE” after the first hour
According to latest research by @sysomos, tweets literally “die” after the hour of posting
Basically, it showed that 92 percent of retweets happened within the first hour of posting. So if you’re posting it only once a day then you might be missing a ton of retweets and a ton of potential readers reading your blog post that might have taken you 1-2 hours to write.
Don’t forget that within the 92% of retweets happening within the first hour,
- some might be sleeping as they are from different time zones
- some might be working a 9-5 job
- some might be in school
- some might miss your tweet
Post at least twice in a day and post it for two days. That means you’re posting it 4 times. You can spread them out 12 hours apart. This is because not everyone will be on twitter everyday unless they are twitter addicts like you and me of course. I personally post tweets from 2 -4 times and testing different titles. Sometimes a tweet can be popular with some simple tweet with the headline and timing.
So how many times do you post tweets to your blog?