One Important Thing to Know About Getting Clients Through Your Blog



Make money bloggingA lot of bloggers started their blogs with the hope they will make money from it. I won’t get into the fact that a lot of them didn’t have a plan, or have any vague idea on how they would make that money.

It boils down to “I will get at least 100 people to visit my blog every day and then I will sell them something via my affiliate links”. Yeah, you wish. It just doesn’t work like that.

Especially if your blog is in the “blogging and internet marketing niche”, which is so saturated that you simply have to have something special to make it.

But there is always one way you can make money from your blog, that isn’t affiliate marketing. You can always provide services to others and use your blog as a medium to present yourself to potential clients!

You don’t think you have something that someone would pay for? There is always something you can do that people need help with.

Here are some things of the top of my head that I have done for others, that you think anyone can do:

  • create a Youtube channel,
  • upload a video to Youtube,
  • embed a video to a blog,
  • install a plugin,
  • add social sharing buttons to a blog.

Wow, that is simple, I hear you saying. Yes, it is, for someone that knows how to do it or has extra time on their hands.

But the thing is, not everyone knows how to do those things, or simply don”t have time to do it. There are people with much more on their plate than just running a blog.

They may be running a real brick and mortar business and blog for fun; they may have 4 young ‘uns on their hands and need to feed and clean them all; orthey may be too old to be in the mood to learn new things and it is easier for them to just pay someone to do it.

But I am coming to my point just now. What is that one thing that will bring the first clients to you?

You need to tell people you are for hire!

Don’t assume people know you can be hired, and don’t wait for people to approach you – take action instead. Here are some steps I went through in last couple of months.

  • Put a “hire me” page on your blog or, even better, create a simple portfolio site where you will list your services, prices and show off your previous work.
  • Promote it.
  • Tell your blogging friends as well as real life friends that you are taking new clients.
  • Give some of your services for free or dirt cheap to get the ball rolling and get the first testimonials.
  • Ask your clients to recommend you to their friends.

I had the luck to have a mentor that helped me get this part of my business off the ground with some amazing tips and ideas – here are just some of them:

  • To make sure you got it – tell people you need or want to work.
  • Don’t be afraid to start with lower prices to get the first clients because once you do a good job, they will come back.
  • To make sure you get the best recommendations, if you can, put some extra work in what ever you are doing for them.
  • If they need a plugin installed and you see they have no security protection on their blog, suggest some good security plugins.
  • If you are working based on hourly rate, do an extra 30 minutes, it won’t kill you.

Sometimes it is just cool to overdeliver, because you’ll probably make someone’s day. Make someone’s day, they’ll use you again. :)

How about you? Are you providing any services? How did you get your first clients?

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About Brankica Underwood

Brankica Underwood is a social media sharp shooter who helps small businesses, bloggers, and freelancers gain followers and sales and build better websites. Check out her blog if you want to learn how to earn online income.

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wmwebdes 186 pts

Hi Brankica

After reading this post I decided to set up a business site and... include affiliate links.

In other words...

"You can always provide services to others and use your blog as a medium to present yourself to potential clients!"

Guess I have you to thank for giving me that little push to get things moving.

Site is http://www.wmwebdesign.co.uk/

If you have a spare moment - I'd love a comment from you.

Many thanks for getting me moving.

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Thanks for sharing this really good article. It really helped me gain my first clients. I really like this blog and all your articles and hope you post more great articles. Keep on the good work!

Logo Works Pro 8 pts

This is a very interesting post! I really enjoyed reading this... I learned a lot from here especially for getting clients to my blogs. Thank you for sharing...

Brankica 374 pts

Logo Works Pro Glad you liked it :)

My latest conversation: How to Blow a Chance To Score a Guest Post

KRLRose 76 pts

Hi BrankIca.

I enjoyed the post. So often we get overloaded by the idea and enthusiasm experienced by building a business we sometimes miss the most important steps. Doing the simple things really well lead to extraordinary results. I loved this post. And the surprise pingback Thank You. :)

Best. Kenny

Brankica 374 pts

Grit08 Hey Kenny, thanks so much for the nice comment. I think most of the things people get frustrated about as far as missing some goals start with forgetting to do those baby first steps, lol, I am one of those but I am slowly improving :)

My latest conversation: How to Blow a Chance To Score a Guest Post

loiscreamer 10 pts

Great post! Some of your info should have been obvious, but wasn't to me! Thanks!

Brankica 374 pts

loiscreamer That is exactly how I felt when I did it. Like DUH what was I thinking!! :)

My latest conversation: How to Blow a Chance To Score a Guest Post

ProblogSuccess 5 pts

Pit, how sad it is to hear that the IM/Blogging tips niche is saturated (or over saturated, I must say!) but its so true! Everyone is trying to rank, sell, compete and most of them quit even before they start.

I insist that blogging should start with a plan beforehand. Not starting a blog and then figuring out a way to sell "something" out of it. As you hit the nail here, you never know what people will be willing to get help for. Uploading a video is really simple, but what if I'm busy? I don't mind paying the extra bucks to get it done. I need to get it done by all means but don't have the time.

And I mean "getting stuff done" really make people's day :) I know how it feels!

Brankica 374 pts

ProblogSuccess I can not agree with you more. I think one of the reason for such over saturation (is that even a word?) is that everyone is reading Problogger for example and thinking "Oh this is easy, I can do it". And there are so many great niches people can make money in :)Thanks so much for the comment, Jane.

You should really write more about productivity, if there are some really productive bloggers, that have to be you and kikolani

My latest conversation: How to Blow a Chance To Score a Guest Post

TheNerdyNurse 17 pts

I do alot of these things for free for people all the time.

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Brankica 374 pts

TheNerdyNurse lol, I do to but the less time I have, the less I can, so I had to start charging for some of those :)

My latest conversation: How to Blow a Chance To Score a Guest Post

DHecht 5 pts

What a good post...always nice to see helpful info. Thanks!

3dmodelsart 22 pts

Hello Brankica! I love the way you are writing these articles, they are so enjoyable :)

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Marcus_Sheridan 603 pts

Hey Bran! So cool to see you over here. :)

I love what you say about telling people what you do. Personally, I like to work my services into my articles, something like a 'subtle sell', that way people are always being reminded as to what I do without a hard sell.

Also, a newsletter is another great way to remind folks as to the things you do for hire.

Anyway, you always do such a great job teaching others about this thing called 'blogging' Bran. ;)

Marcus

Brankica 374 pts

Marcus_Sheridan I see many people do the same, but there is one thing I noticed with some... they subtle sell but no one ever realizes that is IT. I have read so many blogs and I would find out months later that those people can be hired cause it wasn't completely clear WHAT are they selling. Of course not talking about you. You can be hired to speak, right? Or did I get it wrong, lol. I suck as a business person!

My latest conversation: How to Blow a Chance To Score a Guest Post

JudyDunn 219 pts

I love the way you just cut through the crap, Bran. (Did I just say, "crap"?) : )

It is so true. When people think of monetizing their blog, they usually think that means affiliate links and banner ads. We consider our affiliate links just the cream on the top. They are nice when they drop into your account, but we don't depend on them, or even factor them into our income.

The direct "Hire Me" type of button is something bloggers sometimes don't think about doing, but it is so handy, when your readers are already there with you, on your page. I am also fond of slipping in an occasional post that provides strategies and solutions, with a link to a page that offers a more long-term, comprehensive solution (with the associated costs, of course). This is a very helpful checklist and I'm going to print it out. Thanks, my friend!

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easyP 128 pts

JudyDunn

"The direct "Hire Me" type of button.."

So obvious, now you've said it.

Brankica 374 pts

JudyDunn Hey Judy, that is so true. I also link to my hire page for some things, like "you can do it this way or you can just hire me to do it for you". I was amazed to see how many people can't or don't want to get into doing some of the things that are every day tasks for me. I have to say that I don't think any affiliate program will cash out like my own work lol

My latest conversation: How to Blow a Chance To Score a Guest Post

easyP 128 pts

Hi Brankica

“I will get at least 100 people to visit my blog every day and then I will sell them something via my affiliate links”. Yeah, you wish. It just doesn’t work like that."

Now you tell me!

Saturated already and getting wetter by the second.

"use your blog as a medium to present yourself to potential clients!"

Looks as though it's a rewrite on my about me page.

Enjoyed the post.

Brankica 374 pts

easyP Lol, sorryyyyyyyy :)

Glad you liked it and I am sure you will find a way around this one ;)

My latest conversation: How to Blow a Chance To Score a Guest Post

easyP 128 pts

Brankica

Got a project planned for the next few months so this was a good read for me.

I've heard that numbers argument so many times... if this many people visit my blog and only 1% buy then that is....

You are so right, it just doesn't happen.

The Eureka moment... is realising that.

Cheers smart cookie.

Brankica 374 pts

easyP you people have to stop saying "cookie" to me, you made me go and buy chocolate pudding pound cake with all the cookie talk and I am already half way through it :)

My latest conversation: How to Blow a Chance To Score a Guest Post

ITSergioFelix 7 pts

Simple, yet straight to the point!!

About over delivering, I helped a marketing friend today migrate his blog to a temporary server (really long story) and I literally worked for HOURS on addressing all the problems that aroused.

Needless to say, my friend was completely blown away in the end and even though it didn't even crossed my mind to charge for it, he's now willing to help me with anything I need and connect me to other people that may need the consulting services.

Really cool point you brought to the table Brankica, thank you!! ;-)

Sergio

Brankica 374 pts

ITSergioFelix Happens to me a lot, Sergio, I often can't get over myself to charge friends so I spend hours helping them. But you know, it pays back way more than I would charge them for that. They refer new clients or just say nice things about me and sometimes it is all that matters. :)

My latest conversation: How to Blow a Chance To Score a Guest Post

Brian Driggs 196 pts

If you don't know where you're going, you'll never get anywhere.

And if you don't let people know your services are for hire, they'll never ask.

Timely advice, Brankica. Also appreciate the little ideas. I'm thinking of putting another iron in the fire in 2012 and this is just the sort of simple, easy-to-remember insight I need to keep me on-track.

Thanks.

DannyBrown 2711 pts moderator

Brian Driggs It's funny - we have some premium services coming soon here on FBBB, but never thought of a "Hiring" page. She's a smart cookie, is that liveurlove :)

Brankica 374 pts

DannyBrownBrian Driggs awwww, you boys make me feel great :) So happy if I could help, I have spoke to several friends about them wanting more work and my reaction was always "I had no clue I can hire you". So if you don't tell, they won't know :)

My latest conversation: How to Blow a Chance To Score a Guest Post

Brian Driggs 196 pts

Brankica No worries! ABC: Always Be Closing! The way I see it, if we're not charging for our services, we should be using our powers for good; like Pro Bono work for friends and family. After all, what could be better than helping friends and family by doing what you love to do?

DannyBrown Here's a thought. Why not shake things up a bit?Give away the premium services for free, and come up with a new term for the upper tier offerings. Could be an interesting study in USP, right? Do a little split testing, publish a case study, two birds, one stone?

I was also thinking today about how many of us likely block out our time during the day, so why not post "office hours" to boot?

PS: @livefyre - Something is WAY wrong with the plugin on Chrome. This comment is long enough to warrant the scroll bar, but it's flashing in and out (changing the size of the text area as it does) with every other keystroke. You guys could seriously hurt epileptic people with this. MAJOR ISSUE HERE FYI.

Brian Driggs 196 pts

Further testing details: Chrome v. 15.0.874.121on WinXP SP3

I was *not* logged in when I entered the comment, but issue persists when adding a new comment or reply from a logged in state. FYI

Brankica 374 pts

Brian DriggsDannyBrownlivefyre I agree with all the above :) and it makes me happy to help any time I can.As far as Livefyre and Chrome go, I have Livefyre installed on one page of a static niche site I have and I can never see it in Chrome. I have to use Firefox to even see that there is Livefyre on that site. Weird.

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DannyBrown 2711 pts moderator

BrankicaBrian Driggslivefyre Pinging jennalanger :)

DannyBrown 2711 pts moderator

Brian DriggsBrankica Interesting thought. Might be able to do it with some, but a few we'd have to charge for due to cost to implement.

We'll see. :)

easyP 128 pts

DannyBrownBrian Driggsliveurlove

Smart cookie indeed.

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suddenlyjamie Hey, glad you dug it, my friend.

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jennwhinnem Everyone needs a dose of reality now and then. ;)

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iannarino thank you for motivating me to be a game changer!!

iannarino
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xofybbob You're welcome! Go get 'em!

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SocialMediaCRE good stuff thanks!!

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