A good percentage of those blogs will never make it past 90 days.
Many more will fail in the first six months, with a huge number lying dormant in the first year alone.
So why is it that so many blogs die, and what can you do to stop yours from suffering the same fate?
Here are four reasons your blog might be dying as we speak:
1. Because you are rotting on the vine
This first reason could be all about motivation or inspiration or even determination, but it’s not.
It’s about education.
I see far too many bloggers who forget to keep learning. Learning the craft of writing. Learning Social Media. Learning blog promotion. Learning anything!
This whole blogging game is not for the faint of heart. It takes ongoing, persistent work – and a good part of that work is taking to the notion that to stay relevant, one must continue to push the mind to learn more.
By learning more, you can be more.
By being more for your readers you are able to provide them more value.
By providing more value, you become the go to guy or girl in this industry.
When that happens – your blog, your business, your life explodes with great things.
Never stop learning!
Do your readers know what to expect from you? Does your community have any idea when you will post? Do they look forward to new stuff because they have grown used to it coming in a steady, consistent stream?
Consistency as a blogger may be one of the hardest things we will ever learn. Finding a schedule and a routine that works for you is sometimes elusive, but so necessary.
People are creatures of habit. The longer I blog the more I realize this truth. I publish a weekly Frank’s #FollowFriday post on my blog. Last Friday, due to circumstances (read: “life”), I missed putting up that post.
No big deal right? Not with my community.
I received tweets and emails asking what happened – where’s the #FollowFriday?
Your audience wants and needs you to be consistent – whatever that means for you – onCe a month, once a week or every day.
Blogs die because of lack of consistency.
3. Attention to the important things
Let me tell you right off the bat – the “important” things are more often thaN not the “little” things. I’ve had readers tell me that an image on a post was too big, or that my font type was too big or ugly – even that my personal picture on my blog was “scary”.
People notice little stuff – and while it is true that we will never please everyone, we need to be diligent about the little things that make our blogs look and feel right.
Nit picky? Maybe. Important? You bet.
4. Lack of exposure
It’s always amazing to me how many bloggers I talk to that have no presence anywhere else online other than on their blog.
Here’s a short list of very simple truths that you need to write down, memorize and practice on a daily basis:
Your audience wants to get to know you.
They want to know that you are human and not some bot who throws up blog posts and waits for them to come.
An ounce of engagement with your community is worth 10 blog posts.
Your blog is dying because your readers don’t know you, can’t see you and don’t trust you.
Are you guilty of any of these? What did you do to fix it? What other reasons are there that blogs die?
Let’s continue the conversation below!