Have A Marketing Plan.
The easiest way to talk about a marketing plan for affiliate marketing on your blog is to ask yourself two questions:
What am I going to market? and How am I going to market?
I have a standard rule that I only market products and services that I know, have used and totally believe in.
With only a few exceptions, I hold fast to this rule.
Affiliate Marketers have a ton of products and services to choose from, and there are more coming into the internet space everyday. It can be a daunting task to make solid choices about what to market and what to leave alone.
Tip: Develop relationships. Through Twitter, Facebook, blog commenting etc., develop relationships with people you respect that are producing products and seeking affiliates.
Example: I am an affiliate For Headway Themes. Almost a year ago I started talking with @GrantGriffiths, the Co-Founder of Headway. I began reading Grant’s blog, following him on Twitter and developing a friendship. I support Headway wholeheartedly (I use it on all my blogs) because of the respect I have for Grant and his team.
What are you going to market is the first question in your marketing plan.
How am I going to market is the second. This naturally leads into my second tip:
Keep It Simple.
This is definitely a personal choice and preference. How you market your affiliate ads on your blog determines not only the layout of your blog space, but also the content.
Here’s what I mean.
You can splash ads all over your blog. Believe me, most folks who are looking for affiliates will provide you with multiple ways to advertise and market. Banner ads, sidebar ads, email links and the list goes on.
In my estimation, placing too many affiliate ads on your site makes you look desperate. It is an over reach that I see all the time.
Keep it simple.
How am I going to market also determines the content you place on your blog. Reviews, interviews and features are possibilities. Whatever you decide to use as content to market your affiliate relationships, please, keep it simple.
You are a marketer, not a street magician slinging his or her wares.
Change Things Up
As an Affiliate Marketer you should always be looking for new products and services to support. As I said earlier, they are being developed and brought to the internet marketing space each and every day.
Changing this up keeps you and your blog fresh. You readers will have the ability to choose from the latest and best products. Your blog will have a new and different look. You will have a new excitement in your blogging.
Everybody wins by changing things up on a consistent basis.
What tips can you add for affiliate marketing on your blog? Share your thoughts and experiences in the comments.