After a year and a half of blogging—and after launching my blog from obscurity to Top Ten Blogger Status within that span of time—I can safely say that most Expert Bloggers do know better than Rookies. But I’ve also learned that there are some things that Rookie Bloggers get right, that Expert Bloggers still get [...]
Crafting Your Blog Elixer

Welcome back to Dr. Strawn’s Lab. Put on your goggles and prepare for the flames of inspiration to engulf your every, waking dream. Mwa-hahaha! (Lightning Flashes) Blogging: Art or Science? There’s a large school of thought that says a solid method and consistency leads to blogging success. On the other side of the party line [...]
Blogging Fears: People will leave mean comments on my posts

When you first start blogging you can get quite desperate for comments, You take your post and you promote like crazy, on every single social media platform you can find. And then to your delight someone comments. You’re elated! It’s worked, someone has left you a comment. You do the happy dance around the room. [...]
Turns Out, “Self-Branding” Is A Giant Hoax
Do you think you’re going to sit in front of a computer for a few minutes an drill your identity to a one paragraph statement that resonates with your customers and guides what you create in the future? You’re kidding yourself. Here’s the really big hurdle of self-branding. It assumes that we all have the [...]
Blogging Fears: Everyone will read what I write
The other day I posted about the biggest blogging fear I see as blog coach: the fear of writing badly. Today I’m going to write about the other side of that fear; everyone will read what you write. Scaremongering or making your prospect feel the pain is a valid technique in marketing. When the prospect [...]
Take A Blogging Sick Day

Don’t blog tomorrow. You know what, I don’t mean don’t post one. Don’t even write one. I know that sounds counterintuitive to what we’ve preached here before and may even be against the advice I give some of the clients I work with, but this is a different audience. You guys are constantly writing and may [...]






