What is the correct length for your blog posts? How many words?
Ahh, we have stumbled into this much debated subject. Too long, too short, just right. How is it determined?
My two cents worth: Write for your reader and forget counting words.
In fact – writing for your reader trumps all the usual hotly debated topics like:
- Word count
- Post layout and structure
- Search Engine Optimization
- Keyword Density
- Outbound linking
- Deep linking
- Green versus Blue
- Blue versus Green
and a host of other, important, but often nonsensical blogging tips and tricks.
Back to word count for a second.
When I first came on the blogging scene three years ago, the hard and fast rule for word count was 500 words – no more, no less.
The problem was, this rule came over from the article marketing realm where you were writing to get a very specific result – click throughs to your landing page, product or service. It wasn’t about serving the reader. It was about getting the reader to accomplish a specific task – click.
Is this a bad thing? Of course not. It is what it is.
My point here is simple. Do not use an arbitrary rule for your blog post length.
Why should you? Are the blogging gods going to come down and strike you dead if you break some rule laid out by someone who doesn’t know your reader from Adam’s house cat?
Here are the word counts from my last 12 blog posts:
- 777 (weird)
For an average of 489 words per post. The highest was 826. The lowest 228.
Check your counts sometimes and see where you come in.
Back to my simple point (I totally believe that sometimes we miss the most simple of points altogether): Do not use an arbitrary rule for your blog post length
Write for your reader.
Word count – schmerd count.
How do you look at word count in your blogging? What tips have you discovered that work? Am I totally out in left feild with this?
As always, I look forward to the conversation.
image: christi mcguire