Everyone has a blog these days. There are millions of them online at this moment, thousands being created every hour and thousands being dumped every hour.
And you read so much about blogging and how beneficial it is to have a blog for your business and so on. So you hop over to Blogger or WordPress.com and create a free blog.
Please don’t do that.
Unless you are creating a blog to tell people what you had for breakfast, you simply have to create something worth creating. Which means host it yourself and make it look decent.
Otherwise, who will take you seriously? I, for example, follow a lot of pro fitness competitors and I am constantly disappointed with the fact that they either don’t have blogs or have free, ugly looking ones. This would not be a problem if they weren’t trying to sell their training services!
Don’t be cheap with hosting
Hosting is cheap anyway. You can host your site at Hostgator for $4 a month. Your business or services must be worth that much, don’t you think? If you can pay for a few years in advance you always get it even cheaper.
And you do know that a free host can shut down your site any time they want…
Don’t be cheap with themes
With Genesis framework and their themes, you can get an amazing looking theme that is easy to customize for a low price. And you can use it on as many blogs as you want after you buy it only once!
A great theme like Genesis (affiliate link) will not only make your site look great and clean, but it will have a clean and optimized code that search engines love.
Don’t be cheap with your education
You can find almost everything for free on the internet. But not everything. Some of the most useful tips and tricks are in books you can’t get for free (printed or electronic).
Being cheap when it comes to your education about blogging, marketing and so on (even if you have nothing to do with this niche) is going to cost you in the long run. You will be late to follow the trends, late to learn about new technologies, late to implement ground breaking advice from those that studied it and learned from their mistakes.
Why would you want to go through that process all over again when you can learn from their mistakes? A great example I always mention is reading hundreds posts about getting your Facebook page going, which will cost you a lot of time, when you can buy a course by someone who tried and tested everything you need, like Amy Porterfield or Mari Smith.
Reading a good book about marketing (just get it from your local library) can change the way you run your business and help you develop it faster.
Don’t be cheap with outsourcing
This is really important. If you don’t know how to use Photoshop, pay someone to make you a blog header or a book cover. Trying to learn it and then do it yourself can take you days and still bring lousy results.
Instead of losing time on lousy tasks like that one, focus on things that really matter to your business and let others handle the stuff you are not good at.
If you are a good seller, how many of your products can you sell by communicating with people for 3 straight days, instead of sweating over Photoshop for the same three days and ending up with nothing?
Start investing in your business, because you know how they say “It takes money to make money!”
So what are you cheap with?