Ask a person involved in any of the recent conflicts around our world if they think Twitter is helpful? We may use it differently now, but I do not believe it is going away anytime soon.
Relative to blogging, the question of the day is: Is Twitter helping our hurting your blog?
Here are my thoughts:
3 Ways Twitter Can Help Your Blog:
1. Exposure – Twitter is a great platform to use to expose your blog to potential readers. If used correctly (more on that in a second), Twitter will help gets “eyes on” your stuff. Again, I say, if used correctly.
2. Extension – Twitter can extend the conversation taking place on your blog. The idea here is to have as many places as you can manage to meet your audience. Not everyone likes to comment on blog posts. Twitter offers another place to hold the conversation with your readers/audience/community/fans. An added bonus is if you use the Livefyre comments system, since this allows conversations (not just retweets) around your post on Twitter to be integrated with your blog.
3. Engagement – This is key. Better blogs are built through engagement. Especially if you are a new blogger, you need to find ways to engage folks that are potential readers. Using Twitter as a platform for engagement is all about creating conversations that become the force for learning about the needs, desire, wants of those who come by and read your stuff.
3 Ways Twitter Can Hurt Your Blog:
1. Time suck – Twitter is addictive. The simple truth is that you can spend way too much time talking on Twitter and not near enough on building your blog. That is time suck. It sucks away your focus and concentration on the most important part of your online presence – your hub – your blog.
2. Spamalot – Spamalot is more than a great Monty Python musical – it is the worst possible way Twitter can hurt your blog. If all you do is spam out your latest post from your blog to Twitter – you are doing it wrong – all wrong. Twitter users are there for more than link spam. If they wanted that, they would just sit around all day on their email. Remember – engagement is key.
3. Tunnel vision – If all you do is expose, extend and engage on Twitter – you are missing the mark of a social media strategy for your blog. I am not saying that you need to be on every social media site (in fact, I would advise against it), but I am saying that tunnel vision for one platform is bad. Facebook and Linkedin are good additions.
Is Twitter helping your blog? Have you seen ways that it is hurting it? What is your best tip or trick for using this platform?
I’d love to hear your thoughts below!