How To Own The Goose That Lays The Golden Egg

TRUST

–noun
reliance on the integrity, strength, ability, surety, etc., of a person or thing; confidence.

–verb
to rely upon or place confidence in someone or something: to trust in another’s honesty.

(from Dictionary.com)

If you are a blogger, especially one that offers products or services, you must build trust with your audience.

Trust is the key and pivotal point you must target.

Trust is the goose that lays the golden egg.

Here’s why:

When trust develops, relationships happen.

When relationships develop, community happens.

When community develops raging fans happen.

When raging fans develop on your blog, you now have an army of friends that are more than willing to share your message with everyone they come in contact.

That’s when magic happens in your life and business!

Here’s a few tips for developing trust on your blog:

1. Build relationships, not customers.

“Relationship Marketing” is all the rage these days. It has become so for one very important reason ->IT WORKS.

As humans, we are built for relationships. It’s in our wiring and DNA. We crave being in relationship with those around us – especially those that we like and – here’s the word again ->TRUST.

As a blogger, it is your job to constantly and consistently build relationships. You do this through interaction and engagement. You do it on your blog and away from it. You do it wherever and whenever you can.

Relationships build trust.

The cool thing about building relationships – it massively fun!

Build relationships that foster trust. Customers will follow.

2. Never over promise and under deliver.

Want a sure and certain way to lose trust on your blog and in your business? Over promise things to your audience and then under deliver the goods. People will drop from you like a lead balloon.

Want to build trust in your readers and potential customers? Promise the moon and deliver the stars! Do this and you’ll have to fight your fans off with a Texas size stick

3. Reciprocate trust by involving your community.

A personal example of this: I like to think that one of the reasons Danny Brown asked me to be a part of For Bloggers By Bloggers is because I made him a welcome part of the community at FrankDickinson.me. Danny has been a guest blogger for me and regularly interacts with commenting and passing things along through retweeting.

I built trust with Danny and he reciprocated by involving me here.

When your audience trusts you – trust them. Good things come.

There you have it ladies and gents. To summarize:

Trust is the key and pivotal point you must target as a blogger and business person.

In the end, building trust builds relationships that turn into raging fans who deliver your message to the masses.

And the coolest thing -> you’ll have a blast doing it!

Your turn. Got a trust building tip you love to share? Continue the conversation below. I’d love to read your comments.

image: MiikaS