As bloggers, we are always looking for ways to reach our audience with our creations. In our writing we hope to inspire, inform, teach and provide ongoing value to our communities. It’s just who we are and how we roll.
In order to do the best job possible – we need tools and tips. We need ideas and resources that do the very things for us that we are trying to do for our readers. We need to be inspired, informed and taught.
If I could give you a tip that could:
- 1. Help you in topic development for your blog posts.
- 2. Position you as an expert on a given subject.
- 3. Encourage repeat visitors to your blog
Would you be interested?
Yeah – me too!
Creating a post series is a tip that will provide you all three of the above benefits to you and your blog.
Post series do these things for you and
1. Blog topic development
Do you often find your self looking for blog topics? You know the feeling – staring at the white screen of death on your computer waiting for and wanting something to jump from your mind to your finger and then to the page.
How about spending some time developing a series of 3 -7 posts on a given subject that would interest and benefit your readers? Do the work. Do the research. Set up the series in your word processor or in WordPress.
Get it lined out and guess what?
You now have blog topics for the next 7 posts. No more mouth open, heavy breathing in front of the computer wondering what to write.
2. Position you as an expert
Yeah sometimes I hate that word – “expert” – but you know what I mean. You do the study, the research the due diligence with a particular topic – you become an authority in that area.
Your readers look to you as a leader. They keep coming back because they trust you and your writing.
Creating a post series (and doing this often throughout your blogging calendar) will give your community what they are looking for.
3. Encourage repeat visitors to your blog
Here is a simple but powerful truth about blogging:
The more your readers come back to your blog, the longer they stay each time. The longer they stay each time, the more they become invested in you and your creation.
When this happens – you have to beat them off of you to get them to leave. They become raging fans.
Post series on your blog encourages this truth to happen.
Write good stuff in a series and you will get repeat visitors. Repeat visitors build your community. You know how I feel about community, right? It’s the best thing that happens on any blog!
Three great post series bloggers:
There you have it.
Three benefits from one tip.
What do you see as other benefits from post series on your blog? How have you used a series before? Keep the conversation going below.