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As blogging and bloggers come under closer scrutiny to disclose professional relationships or sponsored posts, one of the best ways to adhere to this is to have a blanket disclosure policy. While it’s only the U.S. and the U.K. that require disclosure by law at this time, thanks to the FTC and ASA becoming involved [...]
Recently, I spoke with Joe Hackman about blogger ethics and transparency (you can listen to the podcast here), and one of the things we chatted about was the topic of disclosure. My belief – and something we instill into any clients that have a blogger or social media outreach program in place – is that [...]
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