Any marketer worth their salt will tell you the most important question, from a customer’s perspective, in any form of marketing has always been: “What’s in it for me?”. So why are you ignoring proven marketing  techniques and advice when it comes to your blog? Do you like burning money? If your blog posts don’t [...]

As a communication and community-building tool, blogging is up there with the best of them as a key social media platform. A place to both offer and share opinions as well as a view at the person behind an online persona, a blog is more than just a personal or business journal – it’s your [...]