How To Create Both an SEO- and Reader-Friendly Post Title

Alt Title SEO

“Title tags,” the title of a post, matter when it comes to the search engines. But often in our titles, we focus on keywords. And when we do that, the title we choose can be boring. It just doesn’t grab the reader’s attention. The custom title tag or alt title tag, can be a solution. [...]

How to Leverage the Power of Categories on Your Blog and Website

Categories in WordPress

In just about every workshop I do—no matter if it’s WordPress specific, or about more general blogging issues— the subject of categories always rears its head. I’m often surprised how many people who have used WordPress for some time, don’t really understand the power of categories. One question I often hear is: “What’s the difference [...]

Good Thief-Bad Thief: What I Learned When Someone Stole My Blog

thief&gun

Several months ago, someone stole my blog. Technically, they copied it word for word and slapped it up on the Web with a bunch of disgusting, spammy links. Boy, was I pissed. Long story short, I had moved my blog from Typepad to WordPress and someone snatched up my old domain. Can’t quite figure out [...]

5 Ways Hollywood Sequels Can Help You Turn Your Sizzling Blog Post into a Series

people at movies

Sometimes we write a single blog post, we send it out into the world and it becomes an instant—and unexpected— hit. Lots of page views, lots of social media sharing, lots of responses and questions in the comments. We didn’t plan to write more on that topic, but we see that our readers would like [...]

Multi-Sensory Blogging: A Tale of Three Little Readers

3 monkeys

I confess. I don’t love in-person-networking events. I am an introvert. I don’t apologize for it. It’s what I am. And it serves me well as a writer and blogger. After an event, I know that I have some serious energy re-charging to do when I get back. Because being alone refuels me and being [...]

12 Reasons Your Blog Isn’t Making Any Money

fairy with wand

Ever wonder if your blog could be doing a better job of turning your readers into buyers? You are posting consistently. You feel pretty good about your content. But you wish you could get a few sales. If you are a business blogger—or even an artist or hobbyist—your blog can be a good sales attraction [...]

7 Ways to Use Your Blog as a Lab, Even if You Sucked at Science

boy scientist

I confess. I am a random creative, about as right-brained as you can get. In high school, I aced the verbal section of the SAT’s. But man, I hated the math and science questions. You know, the ones like: Tom is taller than Max. Max is shorter than James. James is shorter than Don. What [...]

The Hollywood Guide to a Better Blog Tagline

better blog taglines

We have just watched the inflated, over-the-top, “I’m good.” “No, you’re good” Oscars. Well, some of us. Since my daughter was in the biz, the glamour is gone. But that’s another story. I didn’t watch the awards this year, but seeing the blow-by-blow on the front page of cnn.com—and watching the trailers— I couldn’t help [...]

5 Reasons First Graders Would Rule the Blogging World

blog like a first grader

When I was a first grade teacher, the end of summer always made me reflective (actually, it still does).  If there was going to be change, it was going to happen in the sun-drenched days of September. Like the first day of school. The intoxicating smell of new. Scents of wool sweaters with prices barely [...]