How To Totally Screw Up Your About Page

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It’s easy to write blog post after blog post about your chosen field of interest (Well, not easy, but just go with me here). You could sit down at your keyboard and probably crank out a post about gardening/car repair/marketing tactics/(Your Interest) pretty damn easily. You might not even have given a second thought to [...]

Why Your Blog’s About Page Isn’t About You

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If your name is Fred, your about page should be about Fred. Right? Well, not really. Your about page is, first and foremost, about your reader. Your reader wants to know who are you writing for, how she can connect with you, how you can help her. She doesn’t care where you were born or what [...]