It is commonly believed that The Black Plague was carried and started by rats that entered cities across England and Europe. The truth is that the fleas on the rats actually carried the disease.
It’s so easy to look at a situation, see something we are already afraid of and place the blame there. How much more often could we investigate further and find the little things being ignored are the real issue?
You complain that your blog isn’t getting the audience you want or that not enough people are subscribing to your amazing feed, but are you looking at the right things?
- ease of use for your feed
- steps in your subscription process
- dropout pages on your site
- design and promotions to make sure the little things are taken care of
Or are you simply saying, “There are too many other blogs out there about my topic”?
The Big, Bad Government is doing things you don’t approve of, but are you taking responsibility for making each and every day beneficial and educational to those that live around you?
What’s-His-Name has more Twitter followers than you and therefore has more readers.
Is it easier to complain about how dumb Twitter is for your industry or niche or to put in the time to build meaningful relationships that will reap beneficial returns?
The same will go for Facebook, LinkedIn, Google+, Myspace or whatever-the-hell other service you’re using and praying for followers and readers to come through.
Today’s post is short because sometimes all you need is a reminder.
Remember, the little things matter. Just ask Europe.