Lately your posts have become more difficult to read.
Your sentences no longer flow and I struggle to make sense of your words.
So much so that I know instantly what you are attempting to rank for in the search engines by reading your first paragraph.
It didn’t make much sense, but hey, you have always written such great stuff in the past that I thought I’d give you another chance and continue reading another paragraph or two.
Swallowed up in the keywords, battling for your front page position, was the flimsiest of advice. Not value, like you used to add.
Has value for the reader gone out of fashion?
Do you know something that we don’t? Or maybe you have forget about me, your ideal reader? Y’know, the one that will buy all the products your create? Did you forget me?
Or maybe you’ve found your new ideal reader?
Are they are not human? Are they just search engine spiders? How much did the search engine spider spend on ebooks last year? Human beings will be spending $3 billion a year by 2015. I haven’t got any stats on what those spiders spend, Google keeps that a secret
What happened to me? Me being the centre of your world, sharing your posts, commenting away? When did I cease to matter to you?
Did you even notice I was gone?
Did you start the downward spiral that goes…
“OMG my traffic is down… I’d better optimise my next 20 blog posts”
“Woo-hoo… my traffic is up but my comments are down… never mind, comments never made me money”
“Woo hoo… my traffic is still up but my social shares are down… never mind, Facebook likes never made me any money”
“OMG my bounce rate is 99% and my newsletter subscriptions are down… what the frick do I do??? I know, I’ll optimise the posts some more and get more traffic”
If that sounds familiar, then my dear dear blogging friend you are fast tracking your way to blogging hell. The next thing you’ll be doing is purchasing all the traffic getting plugins you can find…
Writing for search engines is like becoming an addict. Sure, you have the highs but soon enough it takes it’s toll and you think the only solution is more of the bad stuff.
Any former addict will tell you how hard it is to come down from your high. Any top blogger will tell you how easy it is to slip over the edge and forget who your ideal reader is.
Don’t let it be you. Start writing for me again.
photo credit: Jayegirl99