…is that it’s the most egotistical thing you can do.
Blogging only when you have something to say means your blog is centred around you and not your audience.
Okay, you’re used to controversy on this blog and strong opinions, so I am fortunate enough to know that one or two people may read this post.
To those that do, thank you. Please agree or disagree in the comments, I’d love to hear your thoughts on this aspect of blogging.
As I mentioned in a comment here a few days ago, it’s pure arrogance on the behalf of the blogger to assume her audience reads every single post, and then every single word that they write.
We all have more than one ideal customer and we write to different ones when we blog on a regular basis.
One thing I am 100% sure of is that regular means different things to different people.
Staying true to your inner and outer blogger
For some regular blogging is once a week, for others it’s once a month. For some it’s every day and for others it’s once a quarter. But only blogging when you have something to “say” and being proud of that just a variant of blog puking. It’s not pursuing your own original thought or expanding upon another persons.
We’ve all read it’s not about you the writer, it’s all about the reader yet some people insist on only blogging when they have something to say.
As an expert in your niche you’ll have a sound bite ready for a journalist, but you can’t have a blog post ready for people who are interested? Oh give me a break!
Today is my anniversary. I’ve been posting at 4BBB for a year. Every Tuesday I have something to talk about. Some weeks it’s better than others, but each week I show up and each week I get to learn a little more about you, the reader.
Sure, it’s tough. It’s hard to write a post when your peers are Judy & Bob Dunn, Brankica Underwood, Danny Brown, Joey Strawn and Frank Dickinson. But I still show up, because this post and this entire site isn’t about me or them, it’s about the reader.
For some, blogging is ego-centric. The blogger is at the heart of their blog with their thoughts, their feelings and their opinions and they do not want to share them. Perhaps they think they are not worthy?
Yeah I can understand that.
Perhaps they think the 30 people a day that check out their blog don’t want to hear their expertise?
A huge amount of thinking, yet not a lot of asking.
When was the last time you bribed your readers to take action? For me that was last week, I offered up a $750 a month advertising slot in exchange for two comments and a tweet. That email generated an additional 200 tweets for the post in question.
If you don’t add a call to action, if you don’t guide your readers… well you’ll still be in the same place you are now, 30 readers a day and a blog that only shares what you deem worthy. Yeah, that demon you word again.
We all know blogging isn’t about You, but there are still people that just don’t get it.
As it’s my one year anniversary here, I have some gifts for you. They may make your blog better, but that depends on you using them. They will help you get around the blogging only when your ego permits you.
People who blog regularly will like them too, getting stuff out of your head and onto paper means you do more with that stuff.
- Blog Goals Checklist <— right click the link and then “save as” to a safe place.
- Monthly Editorial Calendar Planner <—- right click the link and the “save as” to a safe place. It will help when you open the PDFs to bring them down to 100%.
photo credit: James Clayton