Oh so you’re one of the quiet ones… one of the groups of people who only blog when they have something to say.
I hate this piece of blogging advice; to me, it invokes laziness in the blogger.
It makes it easier for Resistance / Lizard Brain / Imaginary Boss to say, “hey don’t bother writing. You don’t have anything to say, and that’s ok.”
And when that’s being said to us in a soft, cajoling voice that’s like liquid chocolate to our ears, we are only too ready to believe it.
In case you haven’t already worked out I am a fan of scheduled posting. I have this belief that if you are truly an expert in your niche, you have something to say all the time.
You have an anecdote; you have a story, a review or a tutorial to share with your readers, and you share your thoughts and expertise often, at least once a week. In fact, posting only once a week probably sounds like some kind of punishment…
What Are You Saying?
I understand all the positives about blogging only when you have something to say
- Better quality of writing
- More fun
- Richer, deeper content as you aren’t forcing a post
However, I also believe you can have all the above, and more, by posting often. I am a banner waving member of the “write every day” crowd.
By writing every day your writing improves. Writing is, after all, a learnable skill. By posting often you start to get a better understanding of what your audience expects from you and what they like, and more importantly what gets them to take action.
Blogging frequently is live research and development at its best. You learn and grow faster, and you benefit greatly by being easier to find.
I’ll give you an example – cupcake creators. I love them. I truly do.
Some of my best friends are cupcakes (and I have the figure to prove it) but there was a time when I truly hated the makers of cupcakes. They would ring up and ask how much it would be to deliver cupcakes 350 miles on the same day, as it was extremely important to the buyer to have the cupcakes for breakfast, and they are honestly fragile (the cupcakes not the buyer), and they need a courier to deliver who won’t damage the 4 inch high frosted icing covered in glittery sprinkles and iced tabby cats (phew!).
So I would explain to them on the telephone that yes, we have this service, no the cupcakes won’t be damaged but no, no, we won’t be delivering them for them. And I would have this conversation with 30 people a day.
Saying no to the cupcake ladies always elicits a sharp intake of breath followed by “You don’t want my business? I need this done every day… sometimes twice a day” and afterwards I have to explain (and explain as if I hadn’t said it 11 times already that morning) that it’s too expensive to deliver cupcakes via same day courier.
Eventually, I get through to them that they can’t afford me and after that I hear a muffled sob, and they hang up.
I know after blogging 2-3 times a week for five years that any blog posts get into Google fast. Damn fast.
So I write a blog post just for the cupcake ladies explaining what happens and why they can’t afford me and more importantly what to do if they can . One blog post was all it took to stop 30+ calls a day for something we could do, but not at a price the customer could afford.
Our call answering service had to cancel additional staff, and our receptionist could answer calls normally but more importantly our drivers could go back to deliveries instead of answering the phones.
If I’d have only posted when I had something to say I wouldn’t have the experience to draw upon, and I wouldn’t have the time to write this post, I’d still be disappointing people on a thrice hourly basis.
Blog Often, Be Found More
It’s because I blog regularly that I am found. Transport is incredibly competitive and blogging allows me to reach the customer and explain to them very quickly what they need. And it has its benefits. These customers recommend me all over the place; I am the cake courier expert.
The truth is I just wanted to get them off of the phone and get on with some blogging. There possibly is an expert on delivering cakes out there, whose phone doesn’t ring as often as mine. You see; he’s still waiting to have something to say.
If you are an expert in your niche, you always have something to say and your timetable should reflect that.
Here at FBBB we show up every day, the regular contributors show up every week. Week in, week out. And we get found.
Stop waiting and start showing up.