This one is for those who are not complete beginners because we are going to -monetize your old content!
There will be a point in your blogging career when you will get tired of writing more and more and when you will start thinking how to get more money out of what you already created.
And you can do this very easily.
I did this. I turned my blog into an e-book and I am selling it for $9.99 on my blog. It is about 400 pages of content which is still freely available on the blog.
However, some people like the convenience of having all of the info in one file and the book sells. I also plan to update it when I have about the same amount of content added to the blog and send the previous costumers the updated version and raise the price of the book, of course.
You can either get a VA to do it for you, or copy and paste all the posts yourself. Or use a plugin like Anthologize to help you. Here is how I converted it.
You don’t even have to turn your whole blog into a book, actually it would maybe be even better to create multiple books with different topics. Group 10-20 posts on one topic into a book and you have a product made out of your old content. Don’t forget that people love convenience!
See what are your top 5 posts and create a webinar on the topic. You don’t have to sell anything in it, just get people on the list by offering a free report that goes with those posts and answers a common problem.
- Pick a topic from top posts.
- Organize a webinar on the topic.
- Answer some frequently asked questions in the webinar.
- Offer a free report that solves a problem that is common but not talked about to death.
- Point people to the page where they can sign up to get it.
This is an indirect way to make money with old content, since it will build a list (and we all know money is in the list). But you won’t really have to create anything new to get it to work!
Charge for content
You may have run into some of these micro-payment options on sites you visit. You start reading the post and after 30 seconds, for example, a pop up shows up asking you to pay some money to read the rest of the post. Most often it is $.99 but it can be anything.
There are various services that will let you set this up. Some niches will work great with this and don’t think you will turn away all your visitors. Depending on what your blog is about, people may actually expect to pay for good solution to a problem, so this is definitely worth trying out.
You can take your best content off your blog and put it on a membership site. If your blog has a common topic this can be like a course.
If you had a blog about Pinterest, as an example, you can put all your advanced tips into a course “Pinterest beyond recipes – How to grow your business”.
All these are do-able with your existing content. All it takes is a bit of repacking and putting some make up on what you already have! The perfect time to do this is when you are a bit burned out from writing and need some time to refresh. I did it like that and loving the results all the way
Do you have some content you can repack and sell?