Three Ways to Make Sure Your Blog Stays on the Right Side of the Law

Blogs and the law

The next time you publish a blog post, you might just want to take a minute and consider whether or not it’s breaking any laws.

Far from being just a harmless medium for posting thoughts and  opinions, there are many legal issues that you have to keep in mind not  only as a blogger but as a reader as well.

From copyright issues to  slander and libel, not to mention the problems comments can cause –  there’s more to blogging than just throwing a few sentences together.

Here are a few ways you can keep your blog – and, more importantly, you – out of trouble.

Opinion Versus Fact Versus Spite

For example, if you’re a business blogger and you’re posting an opinion on the latest business news from a  company or organization, you have to make sure that your post is based  on fact.

If you have an error in there, you could find yourself facing a  lawsuit (although more than likely, most companies will settle for an  apology and correction).

Depending on your post, you could also be liable for a libel or  slander claim – so make sure you know what you’re talking about and you  have the facts to back it up.

Keep It Yours. Or Not.

Copyright infringement is also a hot potato, especially with the ease  that blogs can be picked up by external sources. This can be down to  your RSS feed, or something as simple as your blog turning up on social  media sites like Digg or Technorati.

The next thing you know, your blog  is appearing elsewhere online.

While this can be beneficial as far as  links back to your post (which helps your ranking with the major search  engines), it doesn’t help if you aren’t being credited and the post is  being passed off as someone else’s.

Of course, the flip side of this is if you use sections of other  people’s blogs without crediting them as the source.

Sure, it’s nice to  bring a news story to a wider audience, but make sure you link back to  the owner – not only is it professional and courteous, it could save you  a big copyright theft case.

The same goes with using images on your site – make sure you’re allowed to use them, and give credit if you do.

House Guests and Frat Parties

Another surprising area where you need to watch what’s going on is  the comments area on your blog.

While the legality of who is responsible  for comments left on a blog is still a little patchy, the general  consensus is that the company hosting the blog is responsible – after  all, they are the ones allowing comments to stay public.

Therefore, any defamatory or hateful statements will be blamed on you  if you leave them for everyone to see.

So, for a company blog, it might be an idea to moderate  all comments and approve the ones that you feel don’t break any ethical,  moral or legal issues.

You can even place a disclaimer on your blog stating that all comments are approved at the discretion of the blog  owner.

At the end of the day, blogging is a fantastic medium for sharing  both personal and company news quickly and efficiently.

This doesn’t  have to change – just make sure that the next time you’re about to open  up to the rest of the world, it’s not going to end up being the last  post you make for a long time.

Note – these are suggestions only. If in doubt, always consult a legal professional.

image: Nancy Dowd


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About Danny Brown

Danny Brown is an award-winning marketer and blogger. His blog is recognized as the #1 marketing blog in the world by HubSpot. Danny is also the author of The Parables of Business and the upcoming book Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.

  • http://www.PublicityHound.net Joan Stewart, The Publicity Hound

    Double-check every fact! Inaccurate information can lead to a libel or defamation of character lawsuit.

    I know. It happened to me. Because of an innocent mistake at my blog, I was named in a defamation lawsuit that asked for a quarter of a million dollars. The claim against me was eventually dismissed because I wrote a correction the day I learned about the lawsuit–but it turned my world upside down.

    You can read about the whole ugly mess at http://publicityhound.net/?p=3636

    • http://dannybrown.me Danny Brown

      Hi Joan,

      Thanks for sharing your example – wow, like you say, if even the most cautious of us can be caught out, it makes you wonder what more “gung-ho” bloggers would do.

      Thanks again!

  • http://www.yourbrandpartner.com Crystal Wiebe

    Great tips! This is why even though it can be somewhat annoying to readers, we insist on manually approving all comments on the corporate blog I manage.

    • http://www.PublicityHound.net Joan Stewart, The Publicity Hound

      Crystal, I think all bloggers should manually approve comments. I use WordPress, and the Akismet spam filter is great. But from time to time, tidbits of garbage, spam and other gobbledygook slip through and this is the only way to catch it.

      • http://dannybrown.me Danny Brown

        I think I’d agree on the corporate blog for manual approval. Or, after a certain amount of comments.

        For personal blogs, though, I’m a huge fan of an open comment policy, where moderation isn’t in place. With instant notifications and other anti-spam features like GASP, it’s pretty effective at blocking unwanted content.

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