Content is the currency of the internet. We share it, we link to it, we trade it and we sell it.
Ultimately it’s what will draw people to your blog, what will bring them back to your website and it’s what will sell them on your products and services.
It doesn’t matter what your business model is, you need content.
So what is the most profitable thing you can do once you’ve located your blog’s niche? Start creating content of course!
3 things you can implement right now with your content creation strategy aka blog editorial calendar
- Make sure your blog content serves a goal – what do you want to achieve with each blog post? To sell? Establish expertise? Grab a quick click to another great blog post? Highlight a solution to a problem? Your call to action should reflect your goal.
- Make sure you provide value to your reader and remember that value comes in many forms.
- You can educate your reader.
- You can help them solve a problem.
- You can help them improve themselves.
- You can also entertain them.
- You can educate and entertain them
- Create an editorial content plan.
Establish what you want to create; it can be audio, video, print or a combination. Also work out what the subject matter is for each blog post. Plan the goal for each piece of content along with when you’ll publish it and how it will be created. Then how your content will distributed.
The money’s in the email marketing list?
Once you have a few blog posts on your blog you will need to consider creating an email marketing strategy. Email marketing is still one of the best ways to make money from your blog. The money is not in the list but in your relationship with the list. Each subscriber is interested in you and what you are saying. Your subscriber has expressed an interest in your business, they will soon ready to buy if you email market to them correctly. By correctly I don’t mean bombarding them with daily emails screaming Buy! Buy! Buy!
The first step to any email marketing campaign via your blog is to consider how you’re going to motivate subscribers to give you their email address. This is most often accomplished with what is known as an ethical bribe.
Give you subscriber something they desire for free, then deliver it via email. Popular options bloggers often choose include a free report (sometimes known as a white paper), a how-to video or ebook that teaches something to the reader.
Make sure whatever you give away is of the highest quality. You want to build a strong relationship with your subscriber and this give-away is the basis for that relationship. The item should have a value but don’t think it’s value automatically is $97… ask a sample of your audience if they would read it / watch it and then tell you what they think it’s worth.
When your ethical bribe is in place you can create an opt in form on your website or use a Pop Up email capture. Once you have subscribers, create a consistent stream of valuable, and sometimes promotional, messages to send to them on a regular basis. Each great piece of content that you create on your blog consider adding to your email marketing list, remember not everyone who subscribes to your newsletter will read every piece of content that you post. Even your most devoted fan will miss something.
Let’s talk about how are you going to make money via your blog. Hopefully you had this in the back of your mind when you chose your blog’s niche.
Popular choices include:
- Selling advertising space or AdSense.
- Selling your offline services
- Information products – knowledge is power
- Selling products
- Affiliate marketing using blog review posts and advertising
- Membership programs
You can also combine these choices: an information product may contain affiliate links, adverts may promote affiliated products.
Having a strong niche for your blog is just the first step to building a profitable blog. The biggest step is creating the content that will sell.
Share with us your tips for ethical bribes and adding value to your readers.