Increase Clicks On Your Tweets By 200%

Recently we looked at a lot of data and found some amazing stats:

People that start to Buffer their Tweets increased clicks on links they posted by 200% within 2 weeks of using. The amount of retweets doubles on average. Finally Buffer users increase their follower count by 104 followers within 3 weeks on average.

As a result of this increase in exposure and engagement their Klout score has risen by an average of 3.5 points within the first week of starting to use Buffer.

The general statement we are able to make is that Buffer increases your impact on Twitter  significantly.

So why does it increase?

Optimal Timing

Buffer works with an algorithm based on our research for Twitter peak times. It then picks 4 default times, well spaced out in during peak hours between 8am and 8pm. Of course, you can go to your settings and change timings if you want.

These better timings were a major driver to increase engagement with your Tweets.

Dan Zarrella did a complimentary research in this field and came up with very similar results.

Increased Frequency of Tweeting

A second, very powerful insight we found was that after starting to use Buffer, users would increase their Tweeting frequency.

Buffer’s browser extensions (Chrome, Firefox and Safari) make it easiest to Buffer articles from any website you are reading. This triggers users to add 150% more Tweets to their Buffer whenever something is interesting.

Another crucial feature in use was the pause Buffer. This enabled users to fill up their Buffer over weekends with the best content they find, without tweeting it then at these low traffic times. Then, during the weekdays, it will be posted conveniently for them and get them most exposure.

General Tweeting frequency has almost doubled after people started to use Buffer. Again, Zarrella’s data is very coherent with our own.

Helping You Master Twitter

Our goal with Buffer is to allow anyone create a lasting impact for themselves on Twitter. The fact that our stats underly this so strongly give us a lot of confidence to build out features in that direction.

We have already integrated with a few RSS Reader and Twitter Apps who want to make a Buffer button available for their users. Initial findings suggest that users enjoy using the App longer, because they can just continue reading and hitting the Buffer button, without ever flooding their stream.

Methodology 

For several months users have been reaching out to us and explaining which massive impact Buffer has had for them, increasing engagement, followers and clicks. We recently grew to a size, where we could confirm our findings across our whole userbase.

We took a large sample of 2000 Buffer users. We then looked at 3 weeks of their Twitter usage, before they signed up to Buffer and 3 weeks of usage afterwards. We determined that for a user to be representative, they had to have Tweeted at least 20 Tweets with links through Buffer  and 20 Tweets with links without Buffer before.

After we determined that on average CTR on Tweets increased by 200%, followers increased by 100 and retweets doubled, we used the Klout score as proof that all of this increased engagement is actually relevant. Klout score amongst these 2000 Buffer users would rise on average by 3.5 points within the first week alone.

As a final data point we compared our findings with data from Dan Zarrella, whose evidence is nearly equal to our own. This gave us much confidence and proof for our findings.

And of course, we don’t need to tell bloggers what increased tweets of their blog posts mean…

For more information on our methodology and findings please don’t hesitate to get in touch with us at hello@bufferapp.com.