How to improve your blog’s SEO – short for search engine optimization – is one of the questions that a lot of bloggers ask, especially newer ones.
Sure, writing great content, conversing with your readers and sharing across social networks will help grow your blog as well as get it found. But knowing search engine optimization, and how to improve your blog’s SEO, can still be one of the best ways to bring traffic to your blog, especially if it’s a new one and you’re looking to establish yourself.
While you can hire a specialist SEO person or firm to help you with your search results, most bloggers don’t have the money needed to do that. Nor, to be fair, do they need to – there are a ton of ways you can help improve your blog’s SEO yourself.
Here are just three.
Learn the SEO Basics
Why’s it so important to know SEO anyway? After all, doesn’t Twitter and Facebook send more traffic to blogs than search engines these days? Maybe, maybe not. But that’s just an instant hit – having good SEO will see your blog post continue to be found from search engines, long after a tweet or Facebook share.
So learn some SEO basics.
There are some great resources online that will help you understand what meta description, title tags and more mean, and why they’re so important for your blog.
Two of the best are SEOmoz and TopRank. SEOmoz is recognized as the industry leader when it comes to understanding SEO, and TopRank is great for bloggers that are looking to use their blog more from a marketing angle (as it explains social search and content marketing with SEO).
While both have premium options, their blogs offer some great free advice on SEO, ad you’ll find tip sheets and more on their sites.
Use SEO Plug-Ins
There are some great plug-ins that will help you improve your SEO, by making it easy for you to get both site-wide and individual post and page SEO results (note – this is more for self-hosted WordPress users).
Two of the best are All-in-One SEO and WordPress SEO by Yoast. Each plug-in has a ton of features, and allows you to optimize your complete blog for the keywords you want to get found for. They also allow you to no-index pages and posts (for less important pages that you don’t need search engines to index), as well as help you improve your in-post SEO by optimizing tags and categories.
Additionally, there are two great plug-ins that allow you to optimize your posts from within. Both Scribe (affiliate link) and Arkayne offer plug-ins that will scan your post and offer advice on adding or subtracting keywords; whether you have the right percentage of keywords; what your post’s meta description will look like from search results; and much more.
They’re both premium plug-ins, but definitely worth a look.
Listen to Your Blog
While learning about SEO and how to use it matters, and plug-ins can help you optimize your blog more based on what you learn, one of the best ways to improve your blog’s SEO is simply to listen to it.
But blogs don’t talk, you say – how can I listen to it? Simple – analytics.
The great thing about search engine traffic is that is tells your blog how your visitor got there. Was it a referral from a tweet or social share? Was it a paid link using something like Google Ads? Or was it the result of an organic search query that led your newest reader to you?
You can get all that information – and a lot more – from using an analytics package on your blog. Not only does this tell you where your visitors are from and how much traffic a certain post got, but it also tells you the most popular keywords for your traffic.
You can then use this information to build more posts around that type of search, as well as ones that are related to it. By targeting that type of keyword search, you’ll start to get more traffic. More traffic means more authority, and the search engines love authority.
These are just three ways for you to improve your blog’s SEO today. Yes, there are more – SEO-friendly blog themes, for example, and microsites for product launches. But as far as making a quick and noticeable difference now, these three tips will help you get found easier and better.
How about you – what methods do you use, or are you not too worried about your blog’s SEO? Do you optimize your blogging, or do you leave it in the hands of being shared on social networks?
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