The Importance of Images for Your Blog Content Strategy

Despite what my friend Michael Schechter thinks, images are both effective and needed for the majority of bloggers (and site owners in general).

While great content may be “King”, how your content is displayed elsewhere is what makes your court.

As well as attracting the eyes of your visitor, having an image displayed as a thumbnail (or bigger) on the likes of Facebook, Pinterest and more are big drivers of traffic and attraction.

To highlight just how important images are for your content, MDG Advertising have released a very cool infographic with some interesting stats on what an image does. For example:

• 37% of web users said they would give more attention to a search result where an image is attached.
• 63% of web users say they place more importance on an image than they do a product description.
• Facebook users are twice as likely to interact with an image-led post than they are a static link.

These are just some of the findings – the full stats can be found in the infographic below.

While there’s no doubting it’s the content that will decide how successful your blog is in the grand scheme of things, it’s also clear that a picture does more than just paint a thousand words.

How do images fit into your blog strategy?

Infographicby MDG Advertising