If you have been blogging for over 6 months then you will have looked at some form of blog monetisation.
As you start to explore the ways that your carefully crafted content can deliver money, you’ll also start to notice that you need to do more to build trust among your readers and boost your blog’s credibility.
Studies and statistics can lend credibility to your product, service or blog like no other type of proof. People have a deeply built-in respect for conclusions which are reached by recognized experts or authorities.
Think about it for a moment; you are more likely to respond to a survey if it has come from a market leader. Market leaders are authorities in their niche and they often share their survey data with the participants as well as using it to boost their own content. A nice set of statistical data will be used by journalists to emphasize a point .
So take note content creators you can use stats to your own advantage when you share your own survey data.
Think of all the possible related statistics and studies that could positively reflect on your business, product or industry.
Let’s say you’re in the car manufacturing business. Here are a few possible studies or statistics you might want to look up:
- The benefits of vehicle servicing
- The positive aspects of driving
- Why driving makes you live longer
- Why drivers make better lovers
- Statistics on the benefits of Vitamin D (being in the sun whilst driving a convertible)
- The effects of driving on concentration
This is just a small suggestion of motoring studies that can be found. You should be able to come up with a list of up to fifty different kinds of statistics or studies to research for any given topic.
Look, if I can do it for transport (which is the world’s toughest topic to blog on) then you can do it in your blog’s niche.
Yeah but how do I find all these studies and statistics???
Now that you have your list of possible studies to use, use Google liberally to find all the different studies, statistics and case studies you can find.
Businesses often provide case studies on their websites and their blog (another reason why you need to have some case studies on your blog). Online journals will have all kinds of surveys and test reports. Go find them!
Compile your results on a spreadsheet. Label them by results and source. You need the source to attribute the data that your use. Writers get annoyed by incorrect grammar, I get annoyed by incorrect attribution of data.
Content is king? No, that’s not your favourite blogger, that’s Bill Gates back in 1996… Websites that have blogs have 55% more pages in the search engines? Hubspot, not your favourite blogger. Attribute the data please
Remember at school when you had to provide the “working out” for a sum? Attribution is your working out, if they get it wrong you won’t be in trouble with your readers. What you are providing is meaningful interpretation of the data.
And what do I do with all these numbers?
The compilation of the stats and then processing them can take up to a day. By the end of that day, you’ll have a whole list of different statistics and studies related to your blog, product or service.
Take the most compelling of the studies and use them in your websites and sales letters. How do you know what’s compelling? Ask a few people what jumps out at them.
Is it that drivers can concentrate ten times longer than the average person or that red cars go faster? And no, I won’t be attributing those as I just plucked them from thin air. Did you know 98% of statistics are just made up? (author unknown) ;).
By asking around you’ll find the kind of statistic that makes people want to know more…
A single great statistic or study can build so much excitement or credibility that it can make a landing page profitable. Look at the data that you have and start weaving that into your content. Start backing up what you say with facts, with your proof, and the numbers will start building trust with your audience.
Look how we do it here:
Come and share with us your creative use of numbers and how they boosted your credibility.
Image credit: IamWahid