How many times have you read a blog that looks just like any other, doesn’t have amazing design, feels like anything else you read online yet it seems to be very successful?
If you dig into it deeper, you will probably find out that the blog is completely running on great content loved by – a very specific group of people. And anyone picking the right and most likely “tight” niche can do the same.
Choosing a tight niche has its pros and cons so depending on your overall goal for getting online, you will have to consider them all but let’s see what is the most important.
Tight niche isn’t as competitive
If you carve your own niche, you usually won’t have any competition, at least not until you are well established. So if you are into car industry, instead of writing about all cars, you can pick “restored cars 1930-1940″ and teach people how to do it, where to buy those cars, what materials to use to do a good restoration and so on.
Carving out a smaller niche in an existing one can be hard if you have no special knowledge on any topic. But if you are trained in something (through life or education) you can probably find something to choose from.
You won’t have wide audience
This is a bad side of going for a tight niche, because you will be limited with the amount of audience you can get for your blog. But I see it as a possible advantage, if for no other reason, then because not many people will go after it. And if the niche is “the right one” it won’t matter, because even with a few visitors you can make loads of money.
An example would be if a yacht dealer creating a blog focusing on one specific type of yacht with high price tag, writing tips on where to buy it for best price, how to maintain the engine, how to decorate it… and then leading all that traffic to his list and eventually sell a few yachts to that highly “pre-sold” audience.
People usually say that small audience means limited amount of money, but that is only true if you are into a very cheap hobby, like collecting broken Barbie dolls.
They will spend their money on your site
One great thing about these smaller groups of enthusiasts is that they are just obsessed with their hobbies. Trust me, all hobbies I ever chose were expensive and I would still give my last dollar for them.
That means, if you put out a lot of useful content and then monetize the site the smart way (ebook, instructional videos, membership content or what ever works for the niche), you can have an endless row or received payments in your bank account.
If you are at least a bit creative, before you make a blog like any other, pull out a notebook, write down topics you want to write about and then divide them into smaller topics.
Find something that interests you and you know a lot and focus on one aspect of it. You can’t go wrong.