Blogging advice – we all dish it out but how do know what’s great advice and what’s not?
Lately I’ve seen a lot of blogging advice along the lines of “how to be a rockstar blogger”, “how to build a superstar blog” and so on.
When I’ve looked at the content it’s full of generic advice and typos. So who do you trust when you are looking for good quality blogging advice?
I’ve got a list for whittling down to see the core of a trusted blogger before I subscribe.
1. Find out where else the blogger writes
This is important. Darren Rowse has a digital photography site, Pat Flynn has a security guard website and although not in the same league as those two, I have a steady stream of high value customers from my transport blog, Brankica has the Fit Chicks Cafe and a pet training blog, Danny Brown has several niche sites as well as his marketing site.
When you see someone dishing out blogging advice, look to see where they make their money. If it’s from “make money blogging sites” then you need to think twice about the advice – it’s not tried and tested advice in my opinion because they only work in one niche.
Many bloggers are open about where they test their techniques and how certain communities respond, so do a little digging.
2. Do they practice what they preach?
Have you talked to a conversion expert blogger only to land on their home page to find it’s filled with links to other social media sites? Yeah, me too.
I was recently told that someone was a conversion expert, I looked at her home page and I could not tell what the conversion goal was on that page. No, I lie. I thought her conversion goal was to send me off site to another social site like Twitter or Facebook.
This expert did not practice what they preached and that made me wonder about the quality of the advice.
3. Social Proof
I don’t give a toss how many people comment on a post, it’s the quality of comment. If two hundred people are yelling great post and there is one social share, I get a little hmm form on my lips.
If there are no comments and lots of shares I’ll assume they belong to something like Triberr. That in the least doesn’t bother me – they are getting their message out there. If there are several well thought-out comments then I’m interested.
4. About Page
The about page has to connect with me. No matter how well someone writes, if they are all unicorns and fairies I will not be their ideal customer, but I’ll subscribe. That about page has effectively filtered me out, and spoke to their ideal customer.
I’m savvy enough to know it’s not me and the advice will be worth reading, if only for the odd tidbit. If it’s all me me me me, I’ll sling my hook – they should know better. Your reader is not interested in you, but what you can do for them. If you can’t even work that out…. well…. we’d best not go there.
5. Miscellaneous irritants
- If you are a WordPress expert and I see “Blog Title | Just Another WordPress blog”. I’ll laugh.
- If you ask me to call you and your number isn’t easily found. I’ll walk away.
- You still use Uncategorized as a category. Despite being warned by countless other bloggers… you are just bone idle lazy.
- If your pop-up pops on every single fricking page, I’ll know you are going to send me a sales pitch in every email I get.
- If your bio is longer than your blog post, I may just email you a snotty email (sure I would, and you’ll call my well intentioned advice hate mail, which is rather annoying as I’d edit out the swear words until I knew you better).
- If you are hesitant when it comes to your pages, I’ll run a mile and I’ll be like the pied piper, with a stream of other readers following. No one wants to read that your great aunt Mabel died and left you enough money to make you a WordPress expert (about 50p by the looks of things).
- No one cares that you were made redundant unless that is related directly to the site. No one cares that you are “saving up” to buy a Woo themes license, this superfluous information.
- You are telling me you are a professional at something yet you still use a free blog, you are just plain too mean to spend $50 a year on hosting your own site.
Okay, I think miscellaneous irritants is another ranty post on it’s own.
If you really are an expert…
Show us the money: mention the sites that you work on, and mention your clients’ results.
Give us clues to follow so we know we can trust you and that what we learn when we subscribe is decent information. Sound fair?