This whole blogging deal can get confusing at times. We start off like gang busters with a passion and purpose. We write. We share. We create. We even think we are doing exactly what we were called out of the depths to do.
Everything is pixie dust and unicorns. Beautiful. Exuberant. Near perfect.
…and then we wake up from the dream and realize that blogging is work. It takes focus, persistence and execution.
Been there? Enjoying the tee shirt?
We could spend the rest of this blog post talking about the negative reasons why this happens.
It’s Friday and who needs to go into the weekend with a load of negative stuff? What say we focus on:
Three Positive Questions To Keep You On Track as a Blogger.
1. Why are you blogger?
Many will tell you that you need to know who you are writing for first. Bullocks.
If you don’t understand why you are blogging right off the bat – you will not have the gas in your engine to get started, keep running and steer your way down the road.
Why is your fuel. It’s the fire in your belly.
Why are you blogging? Some considerations might be:
- the need to be creative
- the deisre to use your knowledge to help others
- online journaling
- making money
Can I ask you to please get and be clear on your why?
2. What is your preferred style of writing?
Your style, tone, manner or voice is the “what” of your positive questions that you need to ask. In my estimation, many bloggers go awry or stop altogether because they never access the voice that they already have within them.
Is your voice:
- thought provoking
or a combimation of these?
Here’s the real question.
Are you writing writing from a place within you or are you simply mimicking someone else? When I discovered that I had spent so much time reading others and then turning around and modeling their style, it was like taking a softball to the head.
If your why is your fuel – your what is the navigational beacons that guide your ship in the correct waters of your personal style.
Can I ask you to please stop imitating other bloggers and access your own voice?
3. Who is your target audience?
Finally we get to it. The “who” question.
We all must understand the peron we are writing for. Why? Because it helps us make connections and address needs. We want our blog to have an impact on our readers, but this cannot happen if we do not understand who they are, want they want and why they have chosen you to listen to.
Is your who:
- other bloggers just like you
- bloggers just getting started
- bloggers in transition
- non bloggers
- business people
- single moms
- individuals trying to make money online
- those in need of inspiration
- those in need of “how to’s”
- prospective clients
or, again, a combination of these?
I’ll say it once again – knowing your who gives your blog impact and connection.
Impact and connection will take you a long way done the blogging road.
These are the questions that should be asked in times of reflection on your mission as a blogger.
What do you think/ When the waters have become a bit muddied, what things have you done to gain direction? How has your blogging changed over time? What ideas can you share?
I look forward to the conversation below.