Blog Posts That Start Life As Something Different…



If you’re not in the mood for writing, but have promised your readers that you would show up with a hot ‘n’ smokin’ post, you can always use some of your existing material.

It’s a lot easier than you think, and it’s not icky or sleazy :)

My colleague Linda Mattacks, over at Birds on the Blog has an unwritten (but often spoke of) rule that if a comment is over six lines in length, then it’s a blog post created as a response.

It works well because it links to the original article and expands upon it, often reaching greater heights and creating new conversation tangents.

Sometimes your really wordy comment in response to someone’s blog post is a completely new post.

As I have written Linda’s rule down, is it no longer an unwritten rule? ;)

If I find that I write a lengthy answer to someone’s email question, then that’s a potential blog post (if I haven’t written about that subject already).

As well as being a good source of things that your readers/customers would like to know, email is a great provider of useful content. When this happens to me, I write a shorter email. Then I link it to the relevant blog post that answers their question in more depth.

I think a link on its own is rude, so I always balance it with why I think the link is helpful. And if I haven’t got a blog post, my email response forms the base for a new post.

Last year I wrote an e-book full of original content that wasn’t on any of my blogs. If I get really stuck for writing something, I go to butcher my e-book, take a section and create a blog post from it. More often than not, it’s nothing like the original piece; it becomes a fully usable blog post in it’s own right.

Fed up with writing? Look around at what you already have and think how you can repurpose it into a blog post.

That way, it does double duty without taking up any more of your precious time.

Thoughts?

Get our posts straight to your inbox!


Related Posts:

For Bloggers By Bloggers runs on Genesis

Genesis Framework

Genesis empowers you to quickly and easily build amazing websites with WordPress. Whether you're new to WordPress or an advanced developer, Genesis provides the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.

It's that simple - start using Genesis now!


Genesis comes with 6 default layout options, comprehensive SEO settings, rock-solid security, flexible theme options, cool custom widgets, custom design hooks, and a huge selection of child themes ("skins") that make your site look the way you want it to. With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog.

About Sarah Arrow

Sarah Arrow is the managing editor of internationally renowned Birds on the Blog, twice listed by Forbes as one the top websites for women in the world. In her day job she blogs about very unsexy transportation issues in her role as communications director of a UK same day courier company. Her goal is to get on the AdAge blog list. Her first love was Twitter, it's now G+. Shhhh! Don't tell Twitter she's left...

Post comment as twitter logo facebook logo
Sort: Newest | Oldest

This is very true, but without time, how can you keep writing your blog post?

I'm guilty - sometimes I write longer answers, but not intended to steal blog - will have to consider this.

Hi Heather, I don't think long comments are stealing the blog, just that are sometimes a great source of inspiration for blog posts. thanks for dropping by an commenting :)

Great idea Sarah, sometimes it happens that I write long comments, next time I'll write a summary and keep the long version to be used as a post. ;)

Great idea and great post.

See how it works for you, if the long comments work better go back to them.

Ah, that's what I've been doing!! I love how you always fill me with inspiration and ideas, I don't know what I'd do without you :)

I do, you'd have more fun ;)

First I've heard of the six lines measurement. The way I see it, if someone I trust and respect offers up something inspiring, the least I can do is help keep their readers on their site. If that means I write a blog post in the comment section on their site while my own sits silent, so be it.

I do, however, try to keep my comments shorter than the inspiring blog post, though that's not always possible. I mean, that's the kind of reaction I'd most like to get on my own site, so why not practice the Golden Rule?

I actually spend more time on other people's blogs than I do on my own and, once a week, I publish excerpts of 3-5 of my own comments elsewhere on my own site under the tag "TWICs" The Week In Comments. Considering the knowledge and inspiration I enjoy from the reading/thinking/commenting process, I feel it's better to give than to receive - even in the blogosphere.

It's not a set in stone rule Brian, as Linda replies above. She links to the original post as well and generates more conversation around the topic. I think it's just as valuable to send traffic to the conversation as it is to keep it on the blog itself.

I love your TWIC idea :)

Good points, Sarah. :)

Glad you like TWICs, too. For me, it's a chance to reflect on the most remarkable things I've read in the previous week. (Which makes them more powerful, methinks.)

Cheers.

Gosh, never heard of such a great approach to reinventing writing ideas. It's very true, coming up with fresh content all the time is hard. Linda's comment rule rocks!

Thanks for commenting Veeh, Linda's Comment Rule has a lovely ring to it.

Wow, I never thought of it that way. You just gave me more ideas and topics to write about.

Get writing Josh :)
Thanks for stopping by and commenting

Hi Sarah

I wouldn't want to be too school ma'am-ish about the number of lines (maybe rather sentences?) but you've certainly captured the essence of the principle - vis à vis: a comment approaching the length of War and Peace is out of place ;-)

Sometimes it's not till I've put a considerable amount of thought into crafting a comment that I realise just how much the post has 'got under my skin'. So I bless these occasions, leave an abbreviated comment and refer back to the original post as my source of inspiration.

3 wins, I reckon - the original author, the reader/ visitor and me! :-)

3 wins indeed Linda :) and those are the kinds of posts we all need.

I have totally done this and it's a great way to combine your social networking with your content creation.

An added benefit of taking the time to write "meaty" blog comments is that they can lead to deeper relationships with not only the blogger you're reading, but also their readers ... AND ... I've even been approached several times to partner on projects or guest write based on someone having read my comments around the web.

It's a win-win ... win!
:)

Yes! Absolutely, combining your social networking with your content creation creates that win/win/win that we are all after. thanks for commenting Jamie :)

Trackbacks

  1. [...] I generally follow my gut instinct, based on what Sarah has recently blogged on and dubbed ‘Linda’s Rules’. They’re quite short and few. I’ll share [...]