If you’re not in the mood for writing, but have promised your readers that you would show up with a hot ‘n’ smokin’ post, you can always use some of your existing material.
It’s a lot easier than you think, and it’s not icky or sleazy
My colleague Linda Mattacks, over at Birds on the Blog has an unwritten (but often spoke of) rule that if a comment is over six lines in length, then it’s a blog post created as a response.
It works well because it links to the original article and expands upon it, often reaching greater heights and creating new conversation tangents.
Sometimes your really wordy comment in response to someone’s blog post is a completely new post.
As I have written Linda’s rule down, is it no longer an unwritten rule?
If I find that I write a lengthy answer to someone’s email question, then that’s a potential blog post (if I haven’t written about that subject already).
As well as being a good source of things that your readers/customers would like to know, email is a great provider of useful content. When this happens to me, I write a shorter email. Then I link it to the relevant blog post that answers their question in more depth.
I think a link on its own is rude, so I always balance it with why I think the link is helpful. And if I haven’t got a blog post, my email response forms the base for a new post.
Last year I wrote an e-book full of original content that wasn’t on any of my blogs. If I get really stuck for writing something, I go to butcher my e-book, take a section and create a blog post from it. More often than not, it’s nothing like the original piece; it becomes a fully usable blog post in it’s own right.
Fed up with writing? Look around at what you already have and think how you can repurpose it into a blog post.
That way, it does double duty without taking up any more of your precious time.
Thoughts?









[...] I generally follow my gut instinct, based on what Sarah has recently blogged on and dubbed ‘Linda’s Rules’. They’re quite short and few. I’ll share [...]