What goes into writing and promoting a blog post? Did you ever stop to think that each post has an additional 42 steps to it?
Neither did I until I started listing them in this post
Pre-post writing and research checks….
Writing Your Post
□ Research your topic – make a note of articles and sources to reference in your post
□ Write your post
□ Sleep on it
□ Edit your post
□ Edit your post again
Wait for it…. Before you publish
□ Check for keyword placement and density, do not go nuts with keywords
□ Spell check and review for grammar
□ Add an image with keyword in alt tag
□ Check all links to make sure they work
□ Write the SEO title – this is the title search engines see and it the title that is pulled through to Facebook, it may be different to your post headline.
□ Write SEO description (description tag with keyword) This is the description that gets pulled through to Facebook, G+ and other sites. Add a call to action in this section to encourage readers to click through.
□ Set featured image if your theme is Genesis, or any other theme that needs featured images in its layout
□ Tick appropriate category box, that’s one or two not twenty
□ Assign post tags, it’s okay to have twenty here but you don’t actually need that many.
□ Schedule post or publish immediately
After you publish your post
□ Share on Facebook (page and/or profile)
□ Share on Google+
□ Share on LinkedIn in relevant groups as well as status updates
□ Publish excerpt to Tumblr, Posterous, forums and other platforms
□ Tell your email list about the post and ask them to share it if they like it
□ Bookmark on main social bookmarking sites (Stumbleupon, Delicious, Digg, etc.)
□ Comment on blogs with related topics (preferably Commentluv and @Livefyre Comments 3 May Be About to Change Blog Commenting Systems" href="http://bestbloggingtipsonline.com/livefyre-comments-3-features/" target="_blank">Livefyre blogs where a link to your post will appear below your comment)
□ Comment in forums with related topics and have a link to the post in your signature
□ Answers related comments in Q&A sites with link to post – Yes, even Quora has it’s uses
□ Answer the comments on your post, in a timely fashion or Bob gets mad
I’ve published and promoted my post, what’s next?
□ Record yourself speaking the post and distribute on podcasting sites like blogtalkradio.com
□ Create slides with key points and share on Slideshare or Slide Rocket
□ Record yourself talking about each point on your slides, using the article as script. Convert to video and distribute on video distribution sites (e.g., YouTube and Vimeo)
□ Convert the article to a pdf and distribute on pdf distribution sites.
□ Keep it in a file for inclusion in a future report or ebook. Yep, you knew you could use Antholgize one day
□ Learn from your stats then…
□ Start all over again at step one. Rinse and repeat.
photo credit: Scott Beale