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Sarah Arrow is the managing editor of internationally renowned Birds on the Blog, listed by Forbes (3 times) as one the top websites for women in the world. In her day job she blogs about very unsexy transportation issues in her role as communications director of a same day courier company and social media marketing. Her goal is to get on the AdAge blog list. Her first love was Twitter, it's now G+. Shhhh! Don't tell Twitter she's left...
Guest posting is seen as the miracle pill that cures all blogging ills. Got no traffic? Guest post… Got no subscribers? Guest post… Got no inbound links? Guest post… but like everything else in life guest blogging takes a bit of work. A lot of work actually, but pretend I never wrote that. If you want to [...]
As blogging fears go, this one isn’t as common as the others but it’s one of the hardest to overcome. When you blog for business you have to get into the mind of your prospective customer, you have to understand their fears and then position the solution to those fears in the post. As you [...]
This post is part of a series about blogging fears. You can find previous posts in the blogging fears series: Blogging fears: I can’t write No one will read what I write Everyone will read what I write People will leave mean comments on my posts My site will look amateur Am I the first blogger to [...]
This post is the fifth in the series of blogging fears (and how to overcome them). If you have lunch with writers, you’ll come away feeling insecure about your writing. If you have lunch with SEO experts you’ll want to do more with your SEO and if you have lunch with a designer, you’ll want [...]
When you first start blogging you can get quite desperate for comments, You take your post and you promote like crazy, on every single social media platform you can find. And then to your delight someone comments. You’re elated! It’s worked, someone has left you a comment. You do the happy dance around the room. [...]
The other day I posted about the biggest blogging fear I see as blog coach: the fear of writing badly. Today I’m going to write about the other side of that fear; everyone will read what you write. Scaremongering or making your prospect feel the pain is a valid technique in marketing. When the prospect [...]
It’s the new year and this year you’ve decided to blog. You’ve set up your site, added a header, followed all the instructions in a blogging guide and now you are hesitant. You have to write something but the words won’t come. you’ve looked over the tips for writer’s block; you’ve been for a walk, [...]
Every year I get a slew of emails with the same title. They usually appear minutes after a Copyblogger post, almost as if people are waiting for email headline instructions . The next step, the reading part, is often skipped. Why? Because although the headline has done it’s job of getting read and opened, there [...]
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