A man walks into a pawn shop. He sees it hanging on a wall and give the man behind the counter $112 and drives home. Once safely at home, he opens his new case, pulls out the Fender Stratocaster he bought and begins to pluck strings. With no prior knowledge of the instrument, he is able to make noise, but is very far from making music. By the end of the day he is able to accurately pick out “Mary Had A Little Lamb” and the first line of “Twinkle, Twinkle, Little Star”. Satisfied with his effort, he puts the guitar back in its case, not to take it out again for a month or so of more “guitaring” and jumps on Facebook and Twitter to post that he’s now an accomplished guitar player.
You may laugh a little at that story, but a very similar story happens every day online. Outside the world of social media (where gurus, ninjas, experts, and deities run rampant), blogging has become a world where anyone can be part of the game. Not only does that fact lend to the statistic that between 60 and 80% of blogs are abandoned within one month, but it also goes towards the impression that blogging isn’t “real writing”. It’s time we took a stand.
There’s a difference between blogging and just posting shit online.
Blogging, Schmlogging
Sure, when this whole game got started it was simply people logging what they were doing/thinking/feeling on the web and then got tired of saying “my web log”, but when basketball started it was just a Canadian gym teacher in Massachusetts nailing a peach box on a wall to keep his kids active on a rainy day. Just because something starts as one thing doesn’t mean it can’t transform into a well-respected, rule-abiding discipline.
So, I ask again, are you a blogger or are you just posting stuff online?
First, I guess we have to have a definition that we can all agree on for what “blogging” actually is. Most people, when asked, will say that blogging is merely the act of adding entries to a blog, but that’s like saying golf is just hitting a little white ball on long stretches of grass. I know a lot of golfers who would be offended at that definition of their craft and I know a lot of people who put effort, hours and thought into their craft of blogging that would be off put by the simplistic view most people have of blogging.
I’d like to suggest a new definition of blogging. Feel free to dispute me in the comments or agree and share it with everyone you know. Here it is:
Blogging is the act and art of researching, crafting, updating and maintaining a blog about a particular topic (or topics) for a specific, intended audience.
Does that sound like you? Let’s break down that definition, shall we?
Bloggie, Bloggie Oxen Free
- Act and Art – First off, blogging isn’t just something you do, it’s something you care about. My wife can sit down and draw just about anything in beautiful colors and detail. If you’re familiar with my UnReviews at all, you’ll know drawing’s not my strong suit. I pride myself as more of a writer and consider it an artform that takes just as much dedication and practice as artistically portraying melting clocks or a calm stream. Art is anything you emotionally insert yourself into and express truths through. Blogging, for me, is one of the purest forms of written art because unlike published works, blogging rarely has been diluted by publishing houses and editors.
- Researching and Crafting – It’s safe to say that most blogs are opinion pieces. When you really dig down into it though, most writings outside of academic writings are opinion pieces in some form or fashion. If you blog regularly, eventually you’ll run out of things to say and you will have to continue to educate yourself within your niche and field (i.e research) to stay relevant. Blogging isn’t something you just vomit onto the page because you can. You craft your thoughts into a coherent structure for your readers to be able to follow along with your train of thought.
- Update and Maintain – This one’s pretty obvious. If your blog looks like something from 1995 and you haven’t posted since Al Gore lost the recount in Florida, you’re not a blogger. Stop calling yourself one.
- Specific, Intended Audience – This is one part I expect some people to disagree with, but let me explain. You’re writing for someone. Whether it’s people in your industry, your friends, your family, or just yourself, your blog is meant for someone or you’d just think the stuff before you drifted off to sleep after watching Breaking Bad. The more defined your audience is for you, the easier it will be to write for them and better researched and crafted your posts can be. Take that into account next time someone asks you who you’re writing for and you say, “Well, it can appeal to almost everyone.” That’s probably why it’s boring and no one reads it.
More than likely, if you’re reading this, you understand and fit the definition, but I’ve been confronted recently by a lot of people who I thought should have known better so I thought it behooved all of us to have this definition out there. If you agree and are willing to take up the reigns to help push this artform more into the realm of respected practices, share this post and let’s get the word out together. If you disagree, tell me why in the comments. I’m interested in your thoughts to the contrary.
I’m not saying people shouldn’t post online, I’m just claiming there’s a difference. I feel that blogging is something that should be taken seriously, even if what you’re doing isn’t serious (i.e. The Oatmeal). Whether it’s a poem, a story, an opinion, a picture or a song, there’s emotion and art and hope there and I’d like those to be appreciated outside the realm of “oh, those are just blogs, not real writing”.
Thoughts?










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