Running Google Analytics on your blog is key for several reasons. Understanding your readers and their behaviour on and off site, as well as keywords and referring sites, helps you define your blog and what it needs to say.
Analytics also helps you see potential for monetizing your blog, by showing high-volume searches and the opportunity for premium content
But installing Google Analytics can be a bit of a pain, especially if you’re not too confident when it comes to messing about with your site’s code.
In this video, I show you a really quick and painless way to install Google Analytics and how you can view your stats and reports directly from your blog’s dashboard.