10 Reasons No One Notices Your Blog Comment

leaving blog comments that get noticedLeaving comments on other people’s blogs is a useful strategy for sending more traffic back to your own site.

If you make an interesting observation or add value with helpful advice, some readers be curious enough about you to visit your blog.

All good.

Except when it’s not.

Why do so many smart, creative people freeze up when it’s time to make a blog comment? We’ve all been there, staring at that big old comment box full of white space. It’s there, mocking you,

“Okay, smarty pants. You think you have something intelligent to say? Bring it on.”

We’ve heard the advice before. Add value to the conversation. Say something original. Be a thought leader. Man, I don’t know about you, but that’s just too much pressure for me.

Have you ever left a comment on a blog that was lost in the crowd? Didn’t gain the blogger’s attention? Was not recognized by other readers?

And, like a tree falling in the forest, was it a comment if no one heard it?

Here they are, my 10 reasons why no one notices your blog comment. Keep in mind that not all of these bother me, but they do annoy a good number of readers and bloggers:

1. You only care about getting that coveted ‘first comment’ position.

Although heatmap tracking has shown that the earlier you comment, the more chance others will visit your blog, being first just to be first—and having nothing worthwhile to say—will hurt you more than help you. The blogger is watching and her readers are watching, so be careful.

2. You waited too long to comment.

On the other hand, if it is a popular blog, and you are comment #109, you will not be seen and read by very many people. Because few attention-disordered  readers (that’s most of us) have the patience to wade through that many comments.

3. Your comment is short and adds no value.

I’m not saying that’s it’s wrong to say, “nice” or “I like point #7.”  But people aiming to get noticed and get new readers for their blog will take a few minutes to formulate a response that shows they have thought about the post. That means that the comment is usually (but not always)  longer than one line.

4. Your comment is too long.

No one will read a mini-novel length comment. They just won’t. Think about one or two parts of the post and focus your comment on that.

5. You didn’t read the post.

Surprising, but this happens regularly. If you just read the first one or two paragraphs, you won’t really know what the blogger was saying and your comment will show that. Always read the whole post before you leave your comment.

6. You don’t stay on topic.

This one is common. The reader’s comment starts out focused on the subject of the post, but then wanders into new territory. Respect the blogger (and readers) and stay on topic. Save your completely unrelated thoughts for a post of your own.

7. You leave a ‘vanilla’ comment.

Bring something unique to the table by supporting the blogger’s point with an example from your personal experience. And don’t be afraid to let a little passion shine through. It sparks emotions and encourages a lively discussion.

8. You never take an opposing viewpoint.

Consider disagreeing with a point or two if it makes sense and adds to the conversation. But don’t just do it to be contrary because we can see through that. And, of course, be respectful and remember that you are a guest in the blogger’s house.

9. Your comment is all about you.

You are not there to sell your blog and your business, so go light on the self-promotion. The way you impress people is by sharing relevant content that adds to the conversation and is on topic. But leaving 3-4 links to your sites is annoying, and could get you banned.

10. You don’t format your comment for readability.

As in your own blog posts, remember that readers of comments are skimmers and scanners. Be concise and to the point and try bullets and lots of white space to make your comment easy on the eyes.

What do you think?

As a reader, have you struggled with any of these when leaving a comment?

If you have a blog, do you ever get comments that fall into any of these areas?


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About Judy Dunn

Judy Dunn is a writer, blogger and content marketing specialist. Her blog, Cat's Eye Writer, is on the alltop.com list of best blogs and a winner of a Write to Done Top 10 Blogs for Writers award. Judy is currently working on her first book, a memoir about the heart-wrenching questions of who our beloved children are, how well we know ourselves and what hidden cultural forces conflict with the values we have chosen for our lives.

  • http://michael-taggart.com Michael Taggart

    Did I get the top spot? :)

    You’ve just about got it covered there Judy. I get bored by posts that start “great post” or “nice blog” – even when the rest of the comment is pertinent/challenging/interesting. Find a more interesting way of introducing your comment or it will begin like 50% of all other comments.

    I also like disagreement but very much dislike the commenter attacking the blogger’s right to say what he/she said. Play the ball, not the man/woman.

    • http://michael-taggart.com Michael Taggart

      Sorry – one more thing – if you don’t mind being a bit public, why not get an avatar (maybe at gravatar.com)? It makes a comment much more attractive to read because you instantly know the commenter is serious about their online presence and is prepared to be accountable.

      And if you look like Brad Pitt as I do, that helps too.

      • http://ijustdid.org Jonha | iJustDid.org

        An attractive Gravatar might just do the trick! haha

        I’m afraid that sometimes I would tend to focus on my own thoughts too much, just like most of my posts.

        • http://www.catseyewriter.com Judy Dunn

          Jonha,

          Michael seems to have started something here with his avatar comment.

          On the focusing on your own thoughts in your comments, that’s a good thing, as long as they have something to do with the post topic. As a blogger, I love the comments because I do get to hear different thoughts and perspectives from my readers.

          • http://ijustdid.org Jonha | iJustDid.org

            Hi Judy,

            You are right, what makes the blog post engaging and interest is the flock of comments it’s getting (though it’s not the only gauge but let’s face it, we just gotta love engaging comments) – those that makes us think, makes our readers think and keep on coming back to the post. ;-)

            And yes, having an “attractive” avatar would always do wonders. I agree on what Michael said that it says a lot about you’re serious and authentic about your online presence. I guess that is VERY important in engaging with others.

            • http://www.catseyewriter.com Judy Dunn

              Jonha,

              Yes, most bloggers enjoy getting comments. : ) But the value of leaving a comment in terms of what it can do for readers, is sometimes overlooked.

              Agree on the avatar. We just want to know who we are talking to. And it can build your personal brand, too.

      • http://www.catseyewriter.com Judy Dunn

        The avatar issue would have made a nice #11. Too bad I didn’t think of that one. : )

        And the Brad Pitt look alikes like you do have the advantage there.

        • http://dannybrown.me Danny Brown

          I’ve just installed the same Gravatar Sign-Up Encouragement plug-in that I use on my blog. Now everyone can have a nice shiny gravatar! :)

      • http://ariwriter.com Ari

        Did you just reply to yourself?

        • http://www.catseyewriter.com Judy Dunn

          Ha, yes. it appears that I did. Still pretty early here on the west coast. Guess I need that second cup of coffee. : )

    • http://www.catseyewriter.com Judy Dunn

      Michael,

      Ha! You completely nailed my point #1 (but in a good way). And, yes, with comments, as with headlines, as with blog posts, you need to start with the powerful and attention-grabbing. And that certainly isn’t, great post.” Totally agree with you on that.

      And the disagree with respect part is the hardest part for some people to get. Big difference between discussion of ideas and personal attack. In order for a good debate to happen, there needs to be respect on both sides. Very good points.

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  • http://www.jjscleanandhealthyhome.blogspot.com Jeanie Jones

    Thanks Judy. I don’t always know what to say, even when I know I want to say something. But….when I already started taking action on what was posted, I got noticed and I got the benefit of taking action.

    I never write novels, but am very guilty of one-liners! I will try to elaborate more. Again, thanks for information that made me think!!

    Jeanie

    • http://www.catseyewriter.com Judy Dunn

      Jeanie,

      In my blog coaching, I hear that a lot. “I don’t know what to say.” It can be overwhelming to try to think of that perfect comment that no one has made. Instead, I advise them to just take one point the blogger made that interested them (or even that they disagreed with) and respond to that. Some readers put one sentence of the blogger’s post in quotes, double space, and say how they feel about that one point. What experience they had had with it, what they think. The more you comment, the easier it gets. : )

  • http://www.thesaleslion.com Marcus Sheridan- The Sales Lion

    As I went down this list Judy I kept saying to myself , “Yeah, that bugs me….Yeah, I hate that….Yep, that drives me crazy.”

    I think more than any other #8 drew my attention. Why is it that so many people are afraid to disagree with writers? I personally like it when people disagree. It promotes discussion and debate and deeper thought. Who wants a bunch of sheep as followers???

    Anyway, very well done here Judy. :-)

    • http://www.catseyewriter.com Judy Dunn

      Marcus,

      I can’t agree with you more on that one. A different view, another way to look at something, even a question that extends the conversation and promotes more dialogue. All good. I don’t know why there aren ‘t more commenters with dissenting views. (Unless the blogger writes about a polarizing topic. Then get ready, because the comments will be flying—from both sides.) : )

  • http://justicewordlaw.com Justice Wordlaw IV

    Of course I freeze up when it comes down to writing a comment. I don’t want to sound like the “asshole” of the comment section. :)

    You make some very valid points in your posts about making comments. Sometimes it is just best to proof read your comment before hitting the submit button. I started doing that back in October. I always find it quite funny when a person goes off topic within a comment though because that tends to happen more so than often. I learned a lot from your post this morning.

    • http://www.catseyewriter.com Judy Dunn

      Justice,

      You know, as I wrote this post I thought, briefly, “What if I make everyone too afraid to leave a comment?”

      After about a nanosecond, that was over. : )

      But I still believe that people in general are afraid of looking stupid and they know that their comment is going to be there forever, a footprint on the Internets. So I get what you are saying, because once you’ve left a comment, you can’t take it back. Proofreading before hitting “submit” is good advice.

  • http://www.thetop10blog.com/ Tony Hastings

    It’s a brave person who dares to leave a comment on this one Judy but here goes anyway!

    One of my aims in the new social media year is to be a more regular commenter partly because I realise it can raise my profile but also because I enjoy the challenge it presents.

    You are spot on in so many of your points in that a good comment is a difficult balance of content, length and timing that is hard to perfect. I am guilty of all of your 10 ‘sins’, I can think of many examples of going off topic or really just saying something for the sake of it just to try to get noticed, I guess it’s often a case of trying too hard, especially when you are new to the concept of what it’s all about.

    I like your point about considering the format of the comment to make it readable, hadn’t really considered that one. The only point I would like to add is that I think it’s important to address the comment to the author, I like to get a comment which uses my name as it at least shows that the reader has taken note of who has written the piece.

    So finally, Judy, thanks for a thoughtful article which highlights an area which many people overlook, I hope I have avoided falling into too many of those traps this time!

    Tony

    • http://www.catseyewriter.com Judy Dunn

      Tony,

      Yes, you are a brave soul And I appreciate that. : )

      The point you make here is valid. I consider the essentials of good writing in general to apply to making a comment. But with comments, you need to get what the blogger was trying to convey first, before you create a reply. So it’s listen first, respond second. One thing I see is that people (all of us) are so darned busy that we just want to hit “submit” and be done with it.

      But a well-constructed comment will get the blogger, and the world in general, to sit up and take notice. And that is our goal (or should be). So that’s great that commenting more is a goal for you this year. It’s an often overlooked strategy that can pay off if applied consistently. Thanks for the thoughtful response, Tony.

  • http://ariwriter.com Ari

    I write a blog but I don’t consider myself a blogger. I’m a writer.

    I comment on blog articles but I don’t consider myself a commenter. I’m a writer.

    Your 10 tips can apply to any type of writing, not just comments on blogs. Reading, critiquing, staying on topic — it’s Writing 101.

    • http://www.catseyewriter.com Judy Dunn

      Absolutely right you are, Ari. Most of these are writing tips. And commenting is writing.

      But the problem is that many readers who want to leave a comment do not see themselves as writers. And so they freeze up. Thanks for reinforcing the importance of learning basic writing skills. Mastering them will take anyone—blogger, business owner, blog reader—much farther along the path to success.

      • http://dannybrown.me Danny Brown

        Great point, Judy – I think there are a great many blog commenters who don’t blog themselves, so they don’t consider themselves as either a blogger or writer. And that doesn’t make it easy for them to open up on a post, especially of they feel (usually incorrectly) that the other commenters are smarter than them.

        Great topic today, cheers miss!

        • http://www.catseyewriter.com Judy Dunn

          Hmm. Blogger vs writer. I do think you can blog without considering yourself a “writer.” I think you can also leave a coherent comment without being a “writer,” whatever that means for people. (Thanks God for that “delete” button. I use it quite a bit myself, when I’m writing a comment.) ; )

          To me, commenting is just deconstructing a post and adding value from your point of view on any of the points the blogger made in her post.

          I’m loving this conversation.

    • http://dannybrown.me Danny Brown

      Ah, the old “blogging versus writing” chestnut :)

      http://dannybrown.me/2008/11/22/writing-versus-blogging-is-there-a-difference/

  • http://www.tourismlearningcenter.com Dennis Lively

    Followed you over from FB post by Danny Brown.

    I AM a writer…an information product writer and a very good one if I do say so myself…or at least that’s what readers/viewers of my products tell me.

    BUT…it’s different writing an e-book, a video script or a podcast than writing OR COMMENTING on a blog post!

    Maybe it’s the interactivity thing…maybe it’s the immediacy thing…it’s SOMETHING because I’m usually not at a loss for words.

    In the time it took me to write this comment I could’ve written 3 pages of an e-book!

    I’m still learning about the blogging world. Thanks for the post, it’ll help me.

    Dennis Lively
    http://www.tourismlearningcenter.com

    • http://www.catseyewriter.com Judy Dunn

      Dennis,

      You bring up a very good point. Commenting is different from other kinds of writing. I think that your word “interactivity” comes close to describing the difference. It isn’t enough to write your thoughts. They need to related to the blogger’s thoughts and so there is (or should be) more back and forth.

      But that is exactly what I love about blogging. Engaging readers and having discussions with them. Thanks for the insightful comment. : )

    • http://dannybrown.me Danny Brown

      Hi there Dennis,

      Thanks for following me over, sir, always appreciated :)

      I think that’s a great point you raise, and something that differentiates writing and blogging. The immediacy is a definite factor, as is the fluidity. When something’s in print, you (usually) can’t edit it or change it until a re-run. With a blog, however, you have the fluidity to make changes on the fly, amend viewpoints, correct errors and so much more.

      And that’s why I love the medium so much!

      Thanks again, sir, great points. :)

  • http://nittygriddy.com Ingrid Abboud

    Judy,

    This is a great discussion piece and includes some fantastic tips.

    I gotta tell you though, I almost shied away from leaving my 2 or more like 4 cents but then said “screw it”.

    I agree with all your points but I beg to differ with one of them if you don’t mind – yes Danny you guessed right :) – “Your comment is too long”.

    It’s true that most folks don’t like drive-by’s like “hey, nice post”.

    But I’ve been known to leave novel-length comments – that sometimes do add value. So far, I’ve had no complaints (not to my recollection). And I admit, that I much enjoy receiving them on my blog as well – as long as they have something interesting to point out or insight to share.

    As for me – i just have a tendency to write a lot. But maybe for others – it just may be that the story they’d like to share (personal viewpoint or experience) needs more than the few lines to explain. The advice they’re trying to give you – needs more than just one example. The steps they’re trying to teach you – have more that just 3 points.

    If you’re gonna’ leave a long useless comment just for the sake of being noticed and having the author gasp- then yes, no one feels like reading it. But if you have something to say, that you think others can benefit from – then by all means say it.

    I could obviously add a ton more here to defend this point but I hope I’ve made a few useful ones at that.

    Thanks so much for sharing this piece. It’s well-written and well-thought out. I’m enjoying reading other people’s views on this.

    Cheers

    • http://www.catseyewriter.com Judy Dunn

      Ingrid,

      I hear you on that one. I really do. I have been known to border on leaving a novel-length comment myself. (Especially if I feel passionate about the topic!)

      It isn’t that they don’t add value (and yours always seem to do that!). It’s just that if you leave a long comment down a ways on a post that already has a lot of comments, it won’t always be read by the readers who come along and are just skimming and scanning. The blogger will (or should) read and respond, but if your goal is to get other people to visit your blog (or respond to your comment), it will discourage some of them.

      I say if you write a long comment, watch the formatting. Break it up into pieces, consider bullets, bolding a few words (if the blog allows you to) and otherwise make it as easy to read as possible.

      I understand where you are coming from, because the discussions are the things I look forward to the most in my posts and I love people who take the time to construct a well-thought out comment. So, you go, girl. : )

  • http://www.tourismlearningcenter.com Dennis Lively

    I really think it’s possible…and something I want to learn…to be succinct and still funny/meaningful/sad/obnoxious/insightful…the list goes on. But this comment doesn’t!

    Dennis Lively
    http://www.tourismlearningcenter.com

    • http://www.catseyewriter.com Judy Dunn

      Dennis,

      Don’t we all wish for that one. : )

  • http://www.pattyk.com Patty K

    Have I waited too long? ;)

    My struggle, too, is with the time it takes to think up and write a good, useful comment. Some days are easier than others. Then there are the times when I’ve spent half an hour or more *trying* to write something useful – only to bail out in the end. So, instead of simply saying: “Wow. I loved this post” – I end up not commenting at all. :(

    As a blogger myself, at these times I feel like I’m depriving the writer of some well deserved recognition. I think it all comes back to intention. Are you trying to create a relationship with the *blogger* or get other readers to click through to your site? If it’s the former, I think a quick (and heartfelt) “thanks for writing, I can relate, great post” would be fine. Especially when the alternative is to say nothing at all.

    Ooops. Now I might be crossing the line into making my comment too long. So I’ll stop typing now. ;)

    One more tip: liberal use of emoticons also can attract attention. :)

    But be careful, because too many can be annoying. >:(

    • http://www.catseyewriter.com Judy Dunn

      I knew you would be judging yourself on these 10 points, Patty. And finding the humor in it. : )

      I think the waiting too long thing is more like when you step in after 133 comments and try to get yours noticed. I know what you mean about wanting to recognize the writer of the post with some kind of comment. And, I wrote this with an intention of attracting more readers to your blog by leaving a comment, it’s fair to point out, as you did, that some people may be trying to develop a relationship with the blogger. (And others are trying to do both.)

      On emoticons, I enjoy yours but you need to know how to use them with skill. Thanks for commenting, Patty.

  • http://www.bluehorse.biz/our-blog/ Barbara Breckenfeld

    Judy – You have started a dynamic discussion here!

    It strikes me that commenting combines writing and conversation. When you are talking with someone, you can keep the conversation going by saying, “Hmmm,” and “I agree,” and “Great point.” But online it doesn’t further the conversation. And so we continue to develop our skills.

    By my observation, all business is based on relationships. Having a social media conversation here or on Facebook or Twitter or Biznik creates possibilities for more conversation and over time, perhaps more.

    Having the skills to express yourself in writing and knowing how to have a conversation become essential business building skills for people wanting to engage with social networking.

    I read somewhere last year that so much of our first contact with each other is now online, that good writing skills have become more important than ever. That supports your points as well.

    My greatest challenge seems to be commenting or replying to my comments in a timely manner. Not sure how to manage that better. Always more to learn!

    • http://www.catseyewriter.com Judy Dunn

      Barbara,

      What thoughtful comments on commenting I see here. I love what you say about the importance of writing skills in an online world. The people who are better at speaking (that’s not me) have always had an advantage—in meetings, phone conversations, sales presentations etc. But now being able to express yourself with the written word has become essential (the introvert in me is smiling).

      And responding to comments in a timely fashion? Yes, that can be very time-consuming. I’m still playing with my schedule to make that happen.

  • http://shatterbox.wordpress.com Jay Pinkert

    Judy,

    I wish you had run this post a few weeks ago so I could have cribbed it for my lesser take on the same subject :)

    I have one wrinkle to add to Reason #5, because not reading the post before you comment might might actually result in a surfeit of attention — but the unwanted kind. For example, I recently wrote a guest post on the Spin Sucks blog that was also picked up on Social Media Today. Another blogger chose to excoriate my argument, also on Social Media Today. Fair enough. Problem was, despite the clear attribution to me on both the original post and the SMT version, the rebuttal’s author mistakenly attributed the ideas to Gini Dietrich and directed his shots at her. Both Gentleman Danny Brown and Gini kindly alerted the author to his error, but by then the damage was done.

    Yes, I just broke the “all about me” rule, but I thought you might enjoy the anecdote notwithstanding.

    • http://www.catseyewriter.com Judy Dunn

      Jay,

      You are too funny. ; )

      Now that’s an interesting story. And, no, it wasn’t an “all about me” comment because it clearly had to do with a point I made (read the whole post first—and know who you are talking to). Wow. So important to address the blog’s author in your remarks. (I’ve been called “Danny” a few times on this blog).

      It’s even worse when you are making a negative or dissenting comment, though. Thanks for sharing that story.

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  • http://www.tammyredmon.com Tammy Redmon

    Well Judy, I have been guilty of a few on that list of ten. And had a bit of an aha on a few too.

    For instance, number 2 ‘You Waited Too Long’ is one that I have noticed on some blogs. And I never thought it would work against me, I thought it would be good to get in the fold on the commenting. haha. Your insight resonated with me as the aha for the post.

    And onto number 4 “Your Comment is Too Long” That is one that I struggle with at times. I have learned from watching good commenters like yourself how to tailor my comments. :)

    Then number 5 – I have been guilty of skimming to quickly and missing something that I then commented on only to have it pointed out that what I was saying was actually in the post. That was a little embarrassing! Note to self: honor the blog post and the person writing it by taking the time to read it..before opening mouth.

    Thanks for the good learning lessons and reminders today!

    • http://www.tammyredmon.com Tammy Redmon

      Oh and one more thing. Do people really read blog post comments by other people they don’t know and then follow them? Really? I never thought of that, it honestly feels like I am eavesdropping or something. hahaha. Another aha!!

      Note to self: it’s ok to read other people’s comments!

      • http://www.catseyewriter.com Judy Dunn

        Tammy,

        Not sure I understand what you are asking. Reading other peoples’ comments can be helpful, but not if it influences what you were planning on saying. I have heard people say that they purposely don’t read the other comments because they want to say what they want to say, regardless of other readers’ opinions.

    • http://www.catseyewriter.com Judy Dunn

      Tammy,

      Effective commenting is an art and I am sure I have put my foot in my mouth on occasion. Honor the blogger while still having our say, and in just a paragraph or two. A challenge. : )

      We are all evolving in our commenting. Thanks for sharing.

  • http://www.lifeasanexperiment.com Jamey Burrell

    I have a couple of points to make, and I’ll have to summon all my powers (which are few) to stay on topic (I’ve been known to ramble).

    1) It can be intimidating to leave a meaningful comment because you expose yourself to potential criticism but in my experience, if I’m being honest, criticism shouldn’t matter because I am who I am

    2) Although I’m new to the blogging world, sometimes a short and sweet comment like “great post” or “i really agree with point #xx” left by a reader is very nice to read

    3) lastly, I encourage everyone to comment. Our era places tremendous value on getting the ‘gist’ or ‘most pertinent facts’ of things in order to perpetuate our increasingly ‘efficient’ lives. It seems meaningful, slower paced conversations are rare and almost like a lost art. Blogs and comment sections are a great forum to expand on and explore new ideas. Here we can allow ourselves to be thinkers instead of just data miners regurgitating raw facts and information.

    Oh, and I really enjoyed this post.

    • http://www.catseyewriter.com Judy Dunn

      Jamey,

      If you are a ‘random creative’ (that’s my thinking style), you have great difficulty staying on topic because every stated idea reminds you of at least one more new idea. : ) It can be a curse.

      On your #1, yes, definitely. Speaking the truth as you see it does make you vulnerable. What if someone thinks my idea is stupid? But the more you leave comments, the more you discover who you are and what you stand for. Some people are going to disagree with you, but that’s okay. I think people respect honest opinions.

      On #2, start-up bloggers have come down hard on me for this one. “I’d be thrilled with “Nice post,” one said. “It’s a comment!” I understand that blogging is lonely in the beginning and every comment counts. But from the standpoint of the person leaving the comment, I still have to say, “You are building credibility and attracting people to your blog with your comment. ‘Nice post’ is just not going to do that.” So I wrote this pst for the person who is struggling with how to write a good comment.

      And #3? Some bloggers forget to do this! Encouraging comments—all viewpoints— and making sure people know they are welcome is incredibly important. And I agree. The art of discussion is in some ways a lost one.

      Thanks for the perceptive comment.

      • http://www.lifeasanexperiment.com Jamey Burrell

        Judy, Without a doubt it’s a curse to be a rambler (unless of course you’re Dwayne Allman, then you can write a song about it – Allman Brothers: Ramblin’ Man) but also so much more fun. So what if I don’t stay on topic? At least I’m unpredictably entertaining, right?

        Thanks for taking the time to respond to my comment. Happy Thursday.

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  • http://blog.sysomos.com 40deuce

    This rings so true for me!!
    As a community manager that mostly deals with things online, I spend a lot of time reading and commenting on blogs and I’m faced with many of these problems myself.
    Sometimes I have too much to say about a topic. Sometimes I have to leave a “great post” comment because I think the author did a great job and really have nothing to add at that point.Sometime I have an opposing viewpoint, but because I represent a company I have to sometimes tip-toe about how much or why I disagree.
    The biggest commenting problem I face though is trying to represent my company and/or speak about them, but without coming off too much as a sell. It’s sometimes a very thin line to walk as “selling” in someone else’s blog comments is not always taken so well regardless of if the blog post or other comments have lead to warrant me speaking about benefits or features of our software.

    I’d actually love to know your thoughts on that specific problem Judy.

    Cheers,
    Sheldon, community manager for Sysomos

    • http://www.catseyewriter.com Judy Dunn

      You know, that “great post” comment can be tempting when someone has done an outstanding job presenting the ideas in their post. I just try to think of an example from personal experience that supports one of their points. But I hear you on that one.

      You bring up a good point with your how-salesish-can-I-be question. When you sell products, that can be a little tougher. My advice would be that you show your knowledge with software and talk about features and benefits in general, as opposed to “My product will solve your problem.”

      What are the features that would solve the problem/issue people the blogger and her readers were discussing? If you know a blogger who has done an objective review of software and yours came out favorably, you might link to it, making clear it’s an objective review. If you or someone in your company has written a post on a user problem or features that solve it, maybe link to that. But you don’t want to link to your website or a sales page. That wouldn’t be good.

      On your “tip-toeing,” yes, you have a challenge there to be authentic without going against corporate thinkspeak.

      • http://blog.sysomos.com 40deuce

        Thanks Judy, I appreciate the advice.
        I think so far I’ve managed to do a lot of what you’ve mentioned. It’s just that it’s sometimes a really fine line I feel like I’m walking. Sometimes I think I’m coming off as selling, but the blogger doesn’t and other times I feel like I’m not selling at all, but the blogger sees it as I am. I don’t think there is going to be a correct way to really go about it, but I appreciate your opinion on the matter.

        Cheers,
        Sheldon, community manager for Sysomos

        • http://www.catseyewriter.com Judy Dunn

          It definitely is a fine line you walk. And different people will perceive your comment differently. I think it’s easier for service-based businesses to present solutions without being seen as direct selling. It sounds like you have a good handle on it. If you are pondering whether you are selling too much, it probably means that you aren’t. : )

    • http://shatterbox.wordpress.com Jay Pinkert

      I think “great post” works as a tweet because of the constrained medium, but not as a blog comment because you have enough space to express a complete idea. To me, it’s the equivalent of saying “I’m here.”

      Even if you have nothing to add, at least add a thought or two on what made it great in your opinion — well-written, topical, actionable/useful.

      As for the community manager’s dilemma, most of the impact and value to your company of commenting on posts derives from the mere act of doing it more than the content — demonstrating that you’re listening and engaged. In other words, let your participation do the selling and use your content to be helpful and interesting.

      • http://www.catseyewriter.com Judy Dunn

        Jay,

        Thanks for weighing in here. I think that even in a tweet, there should be more incentive to click over to that post than, “great post.” I blogged about this a while back in a post about “Twitter Teasers,” how to tweet messages that make tweeps curious enough to click through and read your (or someone elses’s) post.

        I agree that taking it one step further (what made it a great post) is a nice improvement.

        I have to respectfully disagree with the point in your last paragraph. I do not think the mere act of showing up in the comments section is more important than the content you share. Listening is good. Engaging is good. Asking questions is good. But in the end, you want to show your knowledge, build credibility and motivate people to visit your place, your blog, to find out more about you. But all without selling. It’s an art, this commenting. : )

        • http://blog.sysomos.com 40deuce

          I think you both make good points here.
          While I agree and usually try to provide some sort of content in my comments, it’s not always possible. I think that because I work for a company that makes social media monitoring software, just showing up and saying that we saw this can be enough.

          Like I said before, I don’t think there is going to be one sure fire way to always go about this, but I love the conversation we’ve had while trying to figure it out.

          Thanks again!

          • http://www.catseyewriter.com Judy Dunn

            I think every one of our situations is a little different and we each have to find our own way. I speak with my blog owner’s hat on and it is good to hear and understand other points of view. And for a product-based business, yes, sometimes just showing up to the party is enough. Thanks for giving me a different perspective.

        • http://shatterbox.wordpress.com Jay Pinkert

          Judy,

          I stand by my points in that last paragraph because they specifically address corporate community managers, whose charters and objectives are different from those of independent bloggers.

          Corporate community managers who comment on external properties represent the brand first, not themselves, and sometimes the best thing the manager can do to promote the brand’s interests — particularly if it is a major brand — is to participate without overtly trying to score points.

          I agree with your counter-argument insofar as it pertains to independent bloggers, for whom personal branding and driving traffic to one’s own blog certainly are primary objectives.

          • http://www.catseyewriter.com Judy Dunn

            Jay,

            What a thoughtful counterpoint. This is what I love about blogging.

            I can see that if your goal is visibility and brand promotion, that’s different from the solopreneur who wears all the hats, makes all the decisions and is the voice of the company. They are more likely looking to drive traffic back to their own blog.

            Good point. It’s why no blogging ‘rule’ works for everyone. Thanks for sharing your insights from a different point of view.

    • Mule Deer Hunting

      I will continue to faithfully read all of your posts. Thanks a lot for sharing.

  • http://www.nwxne.com Trelawney

    As a reader, I often get stuck because I want to share something really great. Also, I’m a writer and editor, so I’m cautious to write anything without a good amount of thought behind it. As a blog writer, I’m just happy when I get comments (my blog is still in its infancy).

    Thank you for sharing these insights, Judy!
    I have a question about #5. On a post like this one with a lot of comments, is it important to read others’ comments before commenting? I like to read other comments, but I find that sometimes it takes me too far from the original blog post. And, I can’t spend all day reading blogs and comments. :)

    • http://www.catseyewriter.com Judy Dunn

      Boy, I hear you on that one, Trelawney. Writers and editors are held to a higher standard (or at least sometimes we feel like we are).

      Your question is a good one. It’s imperative that one reads the entire blog post, but I don’t always read all the other comments before making my own, especially when the number is up there. And, definitely, there is the danger of responding to someone who makes an off-topic comment and carrying the subject even more off track.

      I also don’t want to be influenced by what others say so, even though I might leave a comment close to what someone else has already said, lots of times I comment without reading others. And then other times, the sheer number of existing comments puts me off because I think that surely someone has already said what I was planning on saying.

      Sometimes gets complicated, this commenting thing. : )

      • http://www.nwxne.com Trelawney

        Thanks, Judy. I feel like the task is less daunting now. :)

  • http://www.tourismlearningcenter.com Dennis Lively

    Trelawney brings up a great point. As an information product creator, I’m always interested in (and actively seeking) places where I can see exactly how people think…how they make decisions…what problems and solutions they’ve come up with in their lives. This helps me create better, more to the point information.

    I guess I have to say I’m a LOT better blog reader than a blogger…but I’m learning.

    Thanks Trelawney for your post and thanks Judy for your patience with beginners as well as your work on this blog. I appreciate both of you.

    Dennis Lively
    http://www.tourismlearningcenter.com

    • http://www.nwxne.com Trelawney

      Thanks, Dennis! I second your appreciation of Judy’s patience.

      • http://www.catseyewriter.com Judy Dunn

        Glad you stopped by for a visit, Trelawney. : )

    • http://www.catseyewriter.com Judy Dunn

      Dennis,

      Thanks for your comment. If you are listening on blogs, you are using one of the very best strategies for improving your products. That can only make you better. And as far as blog writing vs blog reading goes, I think that the more blog commenting you do, the better blogger you will be. When you think about it, a good blog comment has a lot in common with a good blog post: presenting your ideas clearly and succinctly, listening to others, responding, etc.

      Thanks for the kind words and glad you joined this community. Come back often. : )

  • http://www.workingnaked.com Lisa Kanarek

    #9 is an excellent point. It’s disappointing when people use the comment section for self-promotion. It doesn’t do much for building a community. With regard to #8, you’re right that it’s OK to writing opposing comments, but it goes back to the old saying, “It’s not what you say but how you say it.” Thanks for the great tips!

    • http://www.catseyewriter.com Judy Dunn

      Lisa,

      Agreed. Most of us skip right over the blatantly self-promotional comment anyway, don’t we? : )

      And yes, there is an art to the opposing view comment, that’s for sure. Thanks for sharing your thoughts here.

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  • http://TheMagneticEntrepreneur.com Tshombe

    Hi Judy,

    I really enjoyed reading this article. I’m actually committing Sin #2 ‘Waiting too long to comment’! However, I felt compelled to express appreciation, since I think many of these you enumerate are unconscious mistakes that can easily be rectified.

    That said, I’m actually quite surprised that someone would comment on a blog entry that they didn’t even read!

    I think my biggest peeve is when people blatantly list their web site after their comment, or worse, actually write something like “www.Check-out-my-blog.com”. What a way to guarantee no one will be checking out your blog!

    Maybe the title of your blog entry should be something like Why People are IGNORING Your Comments, because when people commit at least some of these Comment Sins, we definitely notice! LOL

    • http://www.catseyewriter.com Judy Dunn

      Tshombe,

      Absolutely they can be easily fixed.

      And, yes, the commenting before reading thing is just amazing to think about. But it’s pretty obvious when it happens (although it doesn’t happen a lot). And the blatant self-promotion in comments is high on my ticked-off list, too.

      Yes, if you work on #2, you will get more visibility for your blog because you always leave such thoughtful comments. : )

  • http://www.mikejackness.com Mike Jackness

    I know I’m way behind in the social media arena. I just started reading blogs about a year ago and only started my own blog 4 months ago. I don’t comment very often for fear of many of the reasons you listed above. I figure that most of my comments will just be lost in the shuffle. I’m not able to come up with anything profound for this comment, but I’m going to read your post a couple more times for inspiration for my comments moving forward.

    • http://www.catseyewriter.com Judy Dunn

      Mike,

      All I can say is that the more you comment, the easier it gets. And instead of thinking “profound” (because that’s way too much pressure), think helpful. Or interesting. Or personal.

      I wrote a post a while back on my own blog, “What We Can Learn About Commenting on Blogs from a First Grader.” It might help you think some more about this.:

      http://catseyewriter.com/2010/02/13/what-we-can-learn-about-commenting-on-blogs-from-a-first-grader/

      Cheers!

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  • http://sevenholystones.net Athanasios Paul Thompson

    It’s practical and it helps. I am so new to this commenting on blogs and usually discouraged by forced nesessity to leave info and attach passwords. Reading and commenting here was easy. Thanks

  • http://www.contentforconversions.com Russell J Barnstein

    Ultimately, all 10 of the points covered in your post can be properly and effectively addressed by doing one thing:

    Read the entire post.

    (No skimming!)

    If you write honestly using short words and compelling sentences based upon a post that you have actually digested, you’ll never need to worry about the quality of your blog posts.

    I go one step further than this: I read at least 5-10 comments before I create my own. Why? Perhaps other readers got something out of the post that I missed, or perhaps someone offers important supplemental information. By reading what the host and her guests have said, I have a better idea of the dialogue before I jump in with my “two cents.”

  • Melody

    Judy,

    great post, this really helped me out allot. Now i know what I was doing wrong.
    I’m going to start commenting on blogs more. Thanks again!

    Melody´s most recent blog post Earn Free Games

    • http://judyleedunn.com/ JudyDunn

      Good!   : )

  • http://lifeprospernow.com/ Linda

    Hi Judy.
    I hope your day is awesome.
    I like to write comments on blogs that are interesting, like this one. I get pretty fed up with people who generate automatic comments, or cut and paste a general comment on dozens of blogs just to get a link. I take time everyday to visit blogs of interest and if I have something to contribute, then I will leave a comment. Thanks for taking the time to write this.

    Linda

  • http://www.spotify-premium.org/ JGreene65

    Great post. Really helped me. Thankyou.

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  • http://judyleedunn.com/ JudyDunn

    Sorry I missed your comment, Linda. Older posts sometimes get buried! You are approaching commenting in exactly the right way. Generic comments don’t get noticed, so it pays to put a little thought into the post before you respond. Thanks for contributing here!

  • http://judyleedunn.com/ JudyDunn

    Glad this helped, Melody.

  • http://judyleedunn.com/ JudyDunn

    Great point. Forced passwords and making people jump through hoops to comment will certainly leave a blogger with fewer comments.

  • http://judyleedunn.com/ JudyDunn

    Great points, Russell. Reading the entire post is hugely important. Sometimes i read all of the other comments and sometimes I don’t because I don’t want to be affecetd by what others are saying (especially if it’s a controversial topic).

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  • ElyssaLowell

    Thank you for this post, I will take what I have learned and Use it towards making my Blog get noticed, or least try :)

  • Golfatopia

    Thanks for the post. Wonder anyone will notice my comment :P

    I believe there are some readers that read comments and get involve rather then ignore what is said and just add their ’2′ cents.

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  • http://www.absolutemortgageco.com Absolutemortgageco

    The most popular blogs have a very interactive community. Blog comments are a critical part of a successful blog, and an area bloggers must understand and focus on to create a great blog. Keep up all the positive work :)

  • http://www.onecybertech.com/ Jean Spencer

    Well done post. Thanks for sharing.

    http://www.betsharks.com/

  • Taryn

    These are great tips! I just started blogging a few weeks ago, but I’m trying to get noticed in the “blogosphere”. Indeed I have struggled with leaving comments. I’ve never wanted to disagree with others and make them mad, but I suppose I should just try to be as creative and knowledgeable when I’m commenting as I am when writing my own blog.

    • http://judyleedunn.com/ JudyDunn

       @Taryn I think that making thoughtful comments on a select group of blogs can do great thing for a blogger’s credibility. And, like I said, disagreeing, if done right, can add to the discussion and prompt others to engage with you. 

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    This web site is really a walk-through for all of the info you wanted about this and didn’t know who to ask. Glimpse here, and you’ll definitely discover it.

  • http://judyleedunn.com/ JudyDunn

    Actually, this was more about how to get noticed in the comments of someone else’s blog, but, yes, bloggers need to pay attention to the comments on their own site, too. 

  • http://profile.yahoo.com/GYGLHH7EYXYMEYBPAI3PIA53ZQ Xia

    Not sure I understand what you are asking. Reading other peoples’
    comments can be helpful, but not if it influences what you were planning
    on saying. I have heard people say that they purposely don’t read the
    other comments because they want to say what they want to say,
    regardless of other readers’ opinions.

    • http://dannybrown.me/ Danny Brown

      That seems a pretty closed mindset. If you don’t want to take other viewpoints into consideration, why blog in the first place? All you’re doing is listening to the sound of your own voice and who wants to hear that all the time, aoart ftom folks with big egos?

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    Great Tips! Thanks for sharing.

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