If you make an interesting observation or add value with helpful advice, some readers be curious enough about you to visit your blog.
Except when it’s not.
Why do so many smart, creative people freeze up when it’s time to make a blog comment? We’ve all been there, staring at that big old comment box full of white space. It’s there, mocking you,
“Okay, smarty pants. You think you have something intelligent to say? Bring it on.”
We’ve heard the advice before. Add value to the conversation. Say something original. Be a thought leader. Man, I don’t know about you, but that’s just too much pressure for me.
Have you ever left a comment on a blog that was lost in the crowd? Didn’t gain the blogger’s attention? Was not recognized by other readers?
And, like a tree falling in the forest, was it a comment if no one heard it?
Here they are, my 10 reasons why no one notices your blog comment. Keep in mind that not all of these bother me, but they do annoy a good number of readers and bloggers:
1. You only care about getting that coveted ‘first comment’ position.
Although heatmap tracking has shown that the earlier you comment, the more chance others will visit your blog, being first just to be first—and having nothing worthwhile to say—will hurt you more than help you. The blogger is watching and her readers are watching, so be careful.
2. You waited too long to comment.
On the other hand, if it is a popular blog, and you are comment #109, you will not be seen and read by very many people. Because few attention-disordered readers (that’s most of us) have the patience to wade through that many comments.
3. Your comment is short and adds no value.
I’m not saying that’s it’s wrong to say, “nice” or “I like point #7.” But people aiming to get noticed and get new readers for their blog will take a few minutes to formulate a response that shows they have thought about the post. That means that the comment is usually (but not always) longer than one line.
4. Your comment is too long.
No one will read a mini-novel length comment. They just won’t. Think about one or two parts of the post and focus your comment on that.
5. You didn’t read the post.
Surprising, but this happens regularly. If you just read the first one or two paragraphs, you won’t really know what the blogger was saying and your comment will show that. Always read the whole post before you leave your comment.
6. You don’t stay on topic.
This one is common. The reader’s comment starts out focused on the subject of the post, but then wanders into new territory. Respect the blogger (and readers) and stay on topic. Save your completely unrelated thoughts for a post of your own.
7. You leave a ‘vanilla’ comment.
Bring something unique to the table by supporting the blogger’s point with an example from your personal experience. And don’t be afraid to let a little passion shine through. It sparks emotions and encourages a lively discussion.
8. You never take an opposing viewpoint.
Consider disagreeing with a point or two if it makes sense and adds to the conversation. But don’t just do it to be contrary because we can see through that. And, of course, be respectful and remember that you are a guest in the blogger’s house.
9. Your comment is all about you.
You are not there to sell your blog and your business, so go light on the self-promotion. The way you impress people is by sharing relevant content that adds to the conversation and is on topic. But leaving 3-4 links to your sites is annoying, and could get you banned.
10. You don’t format your comment for readability.
As in your own blog posts, remember that readers of comments are skimmers and scanners. Be concise and to the point and try bullets and lots of white space to make your comment easy on the eyes.
What do you think?
As a reader, have you struggled with any of these when leaving a comment?
If you have a blog, do you ever get comments that fall into any of these areas?